Marketing
DraftKings, Little Caesars join as sponsors for Amazon’s ‘Thursday Night Football’ lineup
Sports betting company DraftKings and pizza chain Little Caesars have signed on as sponsors for “Thursday...
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What Is Digital PR and How Can It Help My Business?
Learning how to publicize your business online can seem overwhelming, but with the right tools and...
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What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results
Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart...
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SodaStream shakes up brand to better recognize interests like mixology
SodaStream is repositioning its brand with a new logo, color palette, website and line of premium...
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Paving the Right Way for Digital Agencies to Grow
As a business owner, here’s one thing you should always remember: You didn’t come this far...
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GM becomes first brand to integrate with NBCU’s data platform
General Motors (GM) is the first brand to integrate with NBCUnified, the first-party data and identity...
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When politics ignores marketing: A cautionary tale
A recent story from the world of politics is a great illustration of the need for...
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Dentsu adds Web3 features to advertising tool kit
Dentsu is looking forward with the launch of its new unit, the web3 club, according to a...
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Samsung launches weeklong metaverse and NFT activation
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through...
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Fox taps Comscore as local TV currency
Fox Television Stations (FTS) will leverage a Comscore-based currency to support transactions on advanced audiences across...
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