Marketing
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded...
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Mekanism sees big US opportunity for Plus Company’s agency model
Marketing M&A may be set to cool with the creeping economic downturn, but a few noteworthy...
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IPG looks to streamline brand integrations in entertainment
Interpublic Group subsidiaries Mediabrands and Rogers & Cowan PMK (R&CPMK) on June 30 launched UpstreamPop, per...
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Walmart reportedly seeks streaming partner to bolster Walmart+
Walmart recently met with executives from Disney, Comcast and Paramount about how streaming content might boost...
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Disney boosts post-cookie offering with major Trade Desk integration
Disney Advertising and The Trade Desk have expanded their partnership to integrate Disney's Audience Graph with...
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How to Create an Impressive Analytics Presentation Without Tearing Your Hair Out
“I want to know how my website is performing as my boss is asking me for...
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Disney+ outlines ad-supported streaming plan as viewers grow picky
Disney is introducing an ad-supported version of Disney+ in the U.S. on Dec. 8 as part...
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Peloton’s new ad stars nude Chris Meloni promoting its app
Peloton dropped a new ad that features actor Chris Meloni working out in the buff. The...
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Hospitality brands reclaim lost mojo with ambitious ad campaigns
After a period of starts and stops earlier in the pandemic, travel is firmly back on...
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Accenture Song acquires The Stable to scale commerce services in North America
Accenture has acquired The Stable, an agency that helps brands manage their digital commerce initiatives, to...
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