Marketing
Prompt engineering is dead. Long live context engineering!
For some time, prompt engineering felt like strategy. Craft the proper input, unlock perfect output. Add...
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Nielsen moves beyond impressions to outcomes with marketplace offering
Nielsen has created a brand new Outcomes Marketplace inside its Nielsen One platform to help clients...
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Columbia slams ‘pristine’ outdoors marketing with new brand platform
Columbia Sportswear is embracing grit and humor with a new multi-season ad campaign that arrives nearly...
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Amazon’s ad business stays strong as CTV, DSP offerings improve
Amazon’s revenue generated from promoting rose 22% yr over yr to $15.7 billion in Q2 2025,...
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Doritos parodies retro adult films to promote new spicy chip flavor
Doritos is taking a cue from vintage adult films to promote its new Golden Sriracha chips,...
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WPP Media, Criteo partner to bring more performance to CTV advertising
WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a...
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IPG bets on agentic AI to streamline e-commerce optimization
Interpublic Group (IPG) has launched a brand new artificial intelligence-powered unit designed to help brands manage...
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Publicis elevates sports marketing services with Bespoke acquisition
Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, based on news shared with...
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3 stats from Google’s Q2 show how it is weathering advertising turmoil
Digital advertising is sitting at some extent of uncertainty as tariffs roil the economy and artificial...
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Velveeta says ‘Respect the Drip’ for first major campaign in two years
Velveeta launched a brand new campaign, entitled “Respect the Drip,” that represents its first major...
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