Marketing

There is a growing disconnect between how brands use AI for customer experience and the way...

Heinz is synonymous with ketchup in greater than 200 countries.  The brand’s success is built on...

Progressive is heading to the comic book world of Metropolis this summer through a tie-up with...

WPP is rebranding its media properties – previously known as GroupM – as WPP Media to...

David Droga is stepping down as CEO of Accenture Song at the top of the corporate’s...

Consumer confidence has been increasingly volatile for the reason that presidential election. The latest administration’s higher...

Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from...

Amazon continues to strengthen its promoting offerings, striking recent agreements with data platform InfoSum and sell-side...

In a world where marketing strategies often promise silver bullets and guaranteed success, INPULSE embraces a...

Publicis Groupe is acquiring the influencer marketing platform Captiv8, in accordance with a press release. Financial...