Marketing

CMOs expect their budgets to remain flat in 2025, though macroeconomic uncertainty could lead on to...

Ad tech company PubMatic unveiled a brand new platform, powered by generative artificial intelligence (AI), that provides...

Despite linear TV ad impressions declining 4.25% yr over yr in Q1 2025, ad spend on...

Disney offices this week were perhaps one in every of the happiest places on earth. The...

FOMO is driving most corporate AI adoption, in line with an IBM survey of two,000 CEOs. ...

  Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing...

The U.S. Department of Justice is looking for Google to break up its digital promoting empire...

Tubi positioned itself as a platform purpose-built for streaming promoting during its presentation on the Interactive...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all...

NEW YORK — TikTok bookended its presentation on the Interactive Advertising Bureau’s NewFronts Tuesday with a...