Marketing
Why McCain Foods made an AR mobile game to teach regenerative farming
McCain Foods, the world’s largest manufacturer of frozen potato products, recently reached a milestone in its...
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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot
If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer...
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Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Publicis Groupe announced Wednesday it acquired Captiv8, adding one other influencer marketing platform to its portfolio....
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Roblox brings the mall to the metaverse, and vice versa
Roblox is further blurring the line between digital and physical worlds with recent retail capabilities that...
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Pepsi crashes barbecues to rid them of Coke in latest stunt
Pepsi today (May 15) unveiled its latest campaign, “Grilling Deserves Pepsi: BBQ Crashers,” per details...
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How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
NEW YORK — Warner Bros. Discovery (WBD) kicked off the ultimate day of the 2025 upfronts...
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Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Amazon on May 12 announced several recent ad formats for Prime Video, per details shared with...
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Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
NEW YORK — Hollywood jack of all trades Seth MacFarlane opened NBCUniversal’s 2025 Upfront Presentation at...
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CMOs stretch static budgets further, with downsides for agencies: report
CMOs expect their budgets to remain flat in 2025, though macroeconomic uncertainty could lead on to...
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PubMatic brings generative AI to media buying platform
Ad tech company PubMatic unveiled a brand new platform, powered by generative artificial intelligence (AI), that provides...
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