Marketing
Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z
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Omnicom-IPG deal on path to close Wednesday following EU approval
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3 ex-Cashmere execs seek to unlock culture’s enterprise value
New consulting firm Currency Advisory Group positions culture as a value center for firms and offers...
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Social media use trends and insights for marketing professionals – Marketing Tech News
New data in Pew Research Center’s 2025 survey reveals how Americans use online platforms, how these...
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Technology protects retailers, issuers, and consumers from CNP fraud
Card-not-present (CNP) fraud is a large problem for businesses all around the world, happening when a...
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Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push
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What the data tells us about short-form video: Insights from Metricool’s 2025 State of Short-Form Video Report – Marketing Tech News
Short-form video isn’t just trending, it’s reshaping how we devour content. It’s how we sustain with...
Read moreMarketers navigating low consumer confidence amid high holiday sales
This holiday season, marketers are staring down a paradox that’s hard to disregard: Consumers are feeling...
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How performance teams are taking over influencer marketing in 2025 – Marketing Tech News
Influencer marketing is undergoing a serious shift. What was once a brand and social team activity...
Read moreThe real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
Now that the dust has settled, the branding agency fired and the old brand restored, it’s...
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