Marketing

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Content Marketing

What branding is and why it’s crucial for modern companies – Marketing Tech News

Branding is how an organization shares its values, connects with an audience and distinguishes itself from...

B2C Marketing

U.S. online holiday shopping expected to hit a record $253 billion

U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to...

Content Marketing

Advertisers in APAC are moving beyond Google and Meta

Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that...

B2B Marketing

Cracker Barrel sacks brand consultancy, shuffles leadership

October 3, 2025

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B2B Marketing

Qdoba’s new CMO on turning the fast-casual chain into a national brand

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Video Marketing

General Mills doubles down on snackable content with sketch series

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B2B Marketing

Qdoba’s new CMO on making the fast-casual chain into a national brand

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Content Marketing

Meta AI chat contents to be used to better target ads

Meta is to update its privacy policies in order that the corporate can use interactions with...

B2C Marketing

IAB cuts ad forecast as tariffs take a bite out of spending