Marketing
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
Despite linear TV ad impressions declining 4.25% yr over yr in Q1 2025, ad spend on...
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Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Disney offices this week were perhaps one in every of the happiest places on earth. The...
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The latest AI-powered martech news and releases
FOMO is driving most corporate AI adoption, in line with an IBM survey of two,000 CEOs. ...
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Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing...
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US asks court to breakup Google ad businesses
The U.S. Department of Justice is looking for Google to break up its digital promoting empire...
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Tubi pitches products, partnerships designed for specific ad verticals
Tubi positioned itself as a platform purpose-built for streaming promoting during its presentation on the Interactive...
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Martech Landscape 2025: Growing, shrinking and reshaping all at once
Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all...
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TikTok reassures brands on future as advertising ambitions broaden
NEW YORK — TikTok bookended its presentation on the Interactive Advertising Bureau’s NewFronts Tuesday with a...
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Google adds retail media data to YouTube ads, beefing up pitch to brands
NEW YORK — Google promoting is getting an even bigger injection of retail media data, the...
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5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering promoting commitments, also referred to...
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