Marketing

Sony’s Beyond Sports division and Disney are partnering on “Dunk the Halls,” an alternate presentation of...

Gartner research shows that buyers are coming to treat thrift as an aspirational virtue, openly resisting...

Apple is predicted to release iOS 18 publicly this 12 months, and it includes significant changes...

Consumers are quick to discover video ads made with generative artificial intelligence (AI) — and aren’t...

Wonderful Halos, the seedless mandarin brand, launched its first national integrated marketing campaign in five years...

Programmatic promoting is moving toward greater efficiency, transparency and effectiveness, at the same time as it...

Pepsi unveiled a brand new holiday marketing effort that sees Santa Claus make the switch from...

Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand...

The level of your AI adoption can have something to do along with your salary and...

Universal Music Group (UMG) has partnered with WPP to give the agency network’s clients deeper access...