Marketing
AI continues to aid marketers’ quest for authenticity: Report
Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity,...
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Social media and influencers: 2025 predictions
Social media platforms are portals to deep, meaningful engagement with customers. They are also the place...
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Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
NEW YORK — Pacsun was early to leap on TikTok, fast accruing over 2 million followers...
Read moreData, AI and promoting: 2025 predictions
In the brand new 12 months, advertisers will look to enhance ad experiences and targeting to...
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Google’s search market share falls below 90% for first time since 2015
Google’s share of the worldwide search engine market fell below 90% for the first time since...
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Publicis Worldwide and Leo Burnett merge to form Leo
Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form latest creative unit...
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How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach
Rocket Companies, the fintech platform and parent of Rocket Mortgage, today (Jan. 14) debuted a brand...
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Why Marketing Agencies Should Reconsider Multitasking
In the fast world of selling, multitasking is usually hailed as a very important skill. However,...
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How Walmart’s latest brand refresh reinforces bigger digital ambitions
The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only...
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Personalization’s double-edged sword: Balancing relevance with intrusiveness
This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a...
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