Marketing
Five truths you need to know about martech, and what to do about them
An old proverb states that it's “Better to be hurt by the reality than comforted with...
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Email signature do’s & don’ts: from chaos to consistency and performance in every send – Marketing Tech News
Author: Amandine Fernandez, CMO Letsignit Every day, hundreds of emails leave your organisation, every one carrying...
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How Walmart is deploying the Grinch to boost holiday marketing
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Pizza Hut dishes out holiday value in multichannel campaign
Pizza Hut has launched a multi-faceted holiday-themed campaign featuring Buffalo Bills quarterback Josh Allen to support...
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What enterprises can learn from NTT’s customer-insight approach
Enterprises are facing more pressure to realize clear customer insight as people move between apps, web...
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New DBS–Ant International plans for cross-border payments
Many firms in Southeast Asia still take care of slow, costly, and messy cross-border payments. The...
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Visa QR payment launch in Asia Pacific: Too little, too late?
Visa’s November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia...
Read moreMarketing has a new blueprint — and it’s shaped by the customer
The way brands engage with consumers is on the fringe of a significant shift. The days...
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Stagwell, Palantir ready broader rollout of AI-powered marketing platform
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Inside Amazon DSP’s growing bid to marketers — and threat to competitors
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