Marketing
Honda takes modular approach to Winter Olympics campaign creative
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Netflix targets $3B in ad revenue while Warner Bros. deal looms
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AI email marketing – what marketers need to know
AI tools have gotten a standard sight in email marketing activities, but their effectiveness relies on...
Read moreMarketing learned how to grab attention, but forgot what to do with it
I remember seeing the famous Dollar Shave Club business “Our Blades are F***ing Great” for the...
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IAB launches Event and Conversion API to standardize advertisers’ shared data
The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers...
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How brands can assert control as AI rewrites advertising’s playbook
The age of artificial intelligence is here, and marketers in 2026 face a brand new landscape...
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Gen Z is changing where marketing begins, not just where it ends
For many marketing teams, the change did not occur overnight. Campaigns that when delivered regular results...
Read moreHow to tell if you have too many tools in your stack
Every week, there’s a brand new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting...
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M&M’s spokescandies suit up as Marvel superheroes for global campaign
M&M’s’ spokescandy mascots are donning superhero attire as a part of a global campaign with Disney’s Marvel...
Read moreIAB launches AI transparency and disclosure framework
The IAB is entering into the AI accountability conversation with a brand new framework aimed squarely...
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