Marketing
iOS 26: Apple’s SMS update could hurt engagement
Apple’s annual iOS release at all times sends CRM teams scrambling. Sometimes (see: iOS 15 and...
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Why chasing shiny CDP features leaves marketers feeling like imposters
Walk down any beach in summer and also you’ll see them. Children bent over within the...
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YouTube simplifies brand, creator partnerships with new solutions
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GrowthLoop wants to help retailers capture more retail media dollars
Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching an answer...
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Best Buy builds retail media chops with in-store takeovers, sports deals
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Silence isn’t protected: Why brands need transparency to build trust
When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last...
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Time for a ‘Welcome Back’ program for returning customers?
An excellent welcome email program can quickly introduce customers to your brand and begin the connection...
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Amazon debuts AI ‘creative partner’ to aid with campaign development
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The overlooked owned channels marketers shouldn’t miss – Marketing Tech News
Author: Amandine Fernandez, CMO Letsignit Budgets are tight, pipelines are slower, and should you’ve recently sat...
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How Yum’s AI factory supercharges marketing at Taco Bell and beyond
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