Marketing
WPP losses intensify as hopes turn to AI ‘golden age’ for marketing
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IAB maps best practices for performance-driven CTV ads
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Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains
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Provus AI – an agentic AI for services quoting
Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic...
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Target brings back ‘Hot Santa,’ adds new characters to holiday push
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Influencer ethics in marketing: China, Spain, and RoW
In China, platforms resembling Douyin, Bilibili, and Weibo must now confirm influencer credentials and require disclosure...
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PayPal brings AI chat commerce into enterprise payments
AI chat tools have gotten a brand new place for people to buy, pushing enterprise teams...
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Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads
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Comcast loops in linear TV for cross-channel programmatic ad buys
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Secure prepaid tags could boost retailers’ confidence in gift cards
Gift cards remain one among retail’s most resilient revenue drivers, but they've develop into a growing...
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