Marketing

Monday’s verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the...

The U.S. Department of Justice and a coalition of states unveiled their proposed remedies yesterday to dismantle Google’s...

User-generated content (UGC) has emerged as a strong tool for engaging audiences and constructing trust online....

Ad tech company OpenAP’s recent Open Identity cross-platform discover solution will go live in May. The...

  Gatorade has teamed with rapper Kendrick Lamar for a brand new campaign titled “Lose More....

Google created an illegal monopoly in the net advertising industry, a Federal judge ruled. Judge Leonie...

  CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign, "CoComelon Can Help,” as a...

Publicis Groupe grew organic revenue, a key measure of agency health, 4.9% yr over yr in...

Shrinking budgets and a spotlight spans, tighter deadlines, and a growing list of deliverables mean business...

Marketers are indignant at Google for sending emails to small business owners urging them to oppose...