Video Marketing
Super Bowl LVIII: Tracking every ad
Despite the continuing impact of tightened budgets, marketers haven’t been hesitant of their plans to point...
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State Farm takes inside look at NFL players and ‘at-home teammates’
State Farm, sports media company Team Whistle and agency Optimum Sports have teamed for 3 episodes...
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Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet
Hellmann’s will return to the Super Bowl for the fourth consecutive yr with one other spot...
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Addressable TV stakeholders form trade organization as ad spend grows
Go Addressable, an initiative meant to advance addressable TV promoting, has formed as an industry trade...
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Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
Netflix is running the primary custom creative campaign for its ad-supported tier in partnership with Geico,...
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Mars brand Excel Gum uses ASMR to relieve studying stress
Mars, Inc. brand Excel Gum has launched a latest Canadian campaign, “Excel Study Beats,” that leverages autonomous...
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How Walmart’s shoppable rom-com bridges holiday content, commerce
Many consumers get swept up in romantic comedies across the holiday season. Look no further than...
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Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
NBCUniversal and Google have teamed as much as take viewers behind the scenes of the Macy’s...
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Michelob Ultra celebrates Formula 1 legends with Williams Racing partnership
Michelob Ultra has partnered with Formula 1 team Williams Racing for a television special where racers...
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Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’
Pepsi has teamed with basketball icon Shaquille O’Neal for a recent business that attracts inspiration...
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