Video Marketing
Meta revenue surges 23% but volatility could soften advertiser demand
Meta Platforms saw revenue grow 23% year-over-year to $34.1 billion in Q3 2023, in line with...
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Google brushes off ad controversies as search, YouTube regain momentum
Google parent Alphabet grew revenue 11% year-over-year within the Q3 period ended Sept. 30 for a complete...
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Airheads conjures scares with AI-powered film festival
Airheads is throwing a film festival powered by artificial intelligence (AI) in honor of Halloween, in...
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Inside J.C. Penney’s holiday marketing strategy
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook,...
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Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms
Kraft Heinz single-serve beverage Capri Sun has debuted a latest campaign, "It's Gonna Be Epic," that...
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Gap looks to its heritage for ‘Gifted’ holiday marketing campaign
Gap today (Oct. 23) launched a holiday marketing campaign centered around self-expression and themes related to...
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Netflix expands advertising opportunities, adds live sports sponsorships
NEW YORK — Netflix unveiled recent opportunities for advertisers on its platform, including single-title sponsorships and...
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Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers
Campaign Trail is our evaluation of a few of the very best latest creative efforts from...
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How Target is expanding its retail media network as holiday marketing heats up
Target is expanding its Roundel retail media network on several fronts, a move that arrives as...
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How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
Earlier this yr, retailer CB2, a subsidiary of Crate & Barrel geared toward younger, modern, urban...
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