Video Marketing
Celsius signs as official energy drink of MLS as US soccer buzz builds
Buzzy energy drink purveyor Celsius Holdings has signed its first national skilled sports sponsorship, in accordance...
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Rover allays pet owner anxiety in storybook-style animated ads
Rover released a latest campaign that goals to place the minds of anxious pet owners comfy,...
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Lysol takes aim at air fresheners with latest product innovation
Lysol is marketing introducing a recent product that the brand claims can kill 99.9% of airborne...
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YouTube ad revenue bounces back as parent Google again lands in hot seat
YouTube returned to growth in the second quarter, with ad revenue up about 4% year-over-year to...
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What Google and YouTube’s alleged ad scandal says about the industry
The following is a guest piece by Sean Cunningham, CEO and president of the Video Advertising...
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Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings
Netflix's revenue grew nearly 3% in Q2 2023 to $8.2 billion, in line with the corporate's...
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Amazon resurfaces ‘spend less’ messaging for back-to-school ads
Amazon on Monday (July 17) debuted its 2023 back-to-school campaign starring actor Randall Park, known for...
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Roku parties with ‘Barbie,’ adds Shopify checkout
Roku partnered with Warner Bros. Pictures and Mattel for an immersive campaign to advertise the upcoming...
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TikTok comes to Redbox kiosks as part of OOH push
TikTok content can be featured on over 3,000 video screens on top of Redbox kiosks nationwide,...
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Ad-supported streaming brings new viewers to Netflix, Disney+
The majority of consumers who join for an ad-supported streaming plan are first-time subscribers, somewhat than...
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