Video Marketing
Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life
Campaign Trail is our evaluation of a few of the perfect latest creative efforts from the...
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TikTok parks on gas station screens around US as part of GSTV deal
TikTok will start appearing on more gas station screens through a recent partnership with GSTV, a...
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WSJ: Amazon exploring ad tier for Prime Video
Amazon is in early discussions to launch an ad-supported tier of its Prime Video streaming service,...
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McDonald’s brings back Grimace for birthday party nostalgia
McDonald's on June 12 will launch a campaign focused on brand character Grimace's birthday, based on...
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Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push
Wendy's has teamed with T-Pain as a part of a campaign across the return of the...
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How State Farm meets the challenge of Gen Z marketing with esports
State Farm has spent a decade exploring gaming and esports marketing to succeed in younger consumers,...
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Frito-Lay makes largest-ever investment in women’s sports for World Cup
Frito-Lay North America is deepening its relationship with FIFA by signing as a tournament sponsor and...
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Chipotle gears up for a fight with Street Fighter 6 activation
Chipotle detailed a partnership with Capcom’s Street Fighter 6 that features activations on a number of platforms,...
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McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up
McDonald's launched a national television business as a part of its tie-up with Disney's "The Little...
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Report: As CTV commands advertiser interest, fraud grows nearly 70%
Bot fraud on connected TV (CTV) grew 69% year-over-year in 2022, in response to a report...
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