Video Marketing
FTC talks tough in false-ad notice but faces hard enforcement road
The Federal Trade Commission in early April notified 670 firms they may face monetary penalties in...
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Expedia Group launches ‘shoppable’ platform with inspirational travel content
Expedia Group Media Solutions is launching a recent media platform that enables users to book travel,...
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Kraft Real Mayo claims mayo love can lead to more dating app matches
Kraft Real Mayo conducted an experiment to see if expressing love for mayonnaise can boost appeal...
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Gopuff positions itself as go-to munchies delivery app for 4/20
Quick company Gopuff launched a recent election-style campaign, titled “I Puffed Today,” for 4/20, a...
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Netflix pleased by ad-supported plan’s economics, but offers few details
Netflix executives said that the per member economics of its fledgling ad-supported tier are stronger than...
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Acura’s anime racing series returns with new episodes
Acura’s anime series “Chiaki’s Journey” debuted its second season on the Acura Grand Prix of Long...
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Campaign Trail: Mugler shoots for the stars with Hunter Schafer
Campaign Trail is our evaluation of a few of the best latest creative efforts from the...
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Warner Bros. Discovery rebrands streaming service as Max
Warner Bros. Discovery on April 12 unveiled Max, a streaming service that mixes its HBO Max...
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IAB: Digital ad growth hits bottleneck as landscape diversifies
Digital promoting growth tapered off last yr after breaking records in 2021 amid the pandemic rebound,...
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Dove pushes for legislation to protect kids’ self-esteem from social media
The Dove Self-Esteem Project today (April 12) launched the Campaign for Kids Online Safety to address...
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