Video Marketing
Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media
The Trade Desk reported fourth-quarter revenue increased 24% year-over-year to reach $491 million, per an earnings...
Read more
Instagram sunsets live shopping as commerce retreat continues
Instagram is sunsetting live shopping on March 16, according to a post on its website. The...
Read more
How Molson Coors tackles the cost and clutter of football marketing
Molson Coors made a splashy return to the Super Bowl earlier this month, relishing the lift...
Read more
Mercedes soups up in-car experience with TikTok, Google partnerships
Mercedes-Benz is bringing more robust integrations from Google Maps, TikTok and other third-party apps into its...
Read more
Ryan Reynolds reads from AI-generated script in new Mint Mobile ad
A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence...
Read more
Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years
Pepsi is touting a reformulation of its zero-sugar soda in new ads running around the NFL...
Read more
How pandemic trends will continue to inform consumer behavior in 2023
NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects...
Read more
Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads
Welch’s Fruit Snacks is running a giveaway promotion through QR code-enabled TV ads, according to a...
Read more
Disney sells out ad time for NHL All-Star events
Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and...
Read more
PepsiCo’s new Starry brand named official soft drink of NBA, WNBA
PepsiCo’s new Starry beverage brand has been named the official soft drink of the NBA, WNBA...
Read more
Latest Articles
