Video Marketing
Google joins tech peers in touting AI as balm to advertising woes
Alphabet’s revenue grew just 1% in the fourth quarter to reach $76 billion, capping off a...
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Wendy’s first to test Roku, DoorDash deal around shoppable TV ads
Roku and DoorDash today (Feb. 7) announced a multi-year partnership, according to a press release shared...
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Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements
The Super Bowl has long served as a stage for brands to deploy high-powered celebrity endorsements....
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YouTube reclaims VidCon title sponsorship, replacing TikTok
YouTube is this year’s title sponsor of VidCon, according to media reports. One of the...
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Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles
Campaign Trail is our analysis of some of the best new creative efforts from the marketing...
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Netflix believes ads will eventually drive at least 10% of revenue
Netflix said it is pleased with early progress on an ad-supported tier that launched in November...
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Unilever first to test Disney’s identity integration with Trade Desk
Unilever, in collaboration with Mindshare, is the first brand to test the integration of Disney's Audience...
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Has TV ad measurement’s day of reckoning finally arrived?
It’s just weeks into 2023 and stakeholders throughout the media-marketing ecosystem have already moved pieces on...
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Ad blitz: Tracking every marketing play for Super Bowl LVII
Molson Coors is returning to Super Bowl advertising with a 30-second ad spot, a company release...
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YouTube secures NFL Sunday Ticket to shore up streaming position
UPDATE: Dec. 22, 2022: YouTube announced a multi-year agreement to bring NFL Sunday Ticket to YouTube...
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