Video Marketing
Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’
Old Navy is kicking off the new year with a digital content series starring Kenan Thompson,...
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Nielsen’s cross-platform measurement product sets launch date
Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news...
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Mercedes-Benz reimagines iconic nodding dog ornament as virtual character
Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters...
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Campaign Trail: Duracell swaps product focus for emotionally led holiday ads
Campaign Trail is our analysis of some of the best new creative efforts from the marketing...
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Disney+ launches ad-supported tier with 100+ advertisers
Disney on Dec. 8 launched an ad-supported option for its Disney+ streaming service, the entertainment company...
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Avocados from Mexico returns to Super Bowl with ‘good times and good taste’
Avocados from Mexico will return to the Super Bowl next year with a 30-second TV spot,...
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White Claw partners with Netflix for murder mystery game
White Claw and Netflix teamed to create a limited-edition murder mystery game, “Crack the Claw,” timed...
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Hyundai sponsors live celebrity game show on Twitch
Hyundai announced it is the presenting sponsor of a new live game show on Twitch called...
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Coke’s holiday strategy leans into streaming with Prime Video anthology
Coca-Cola is promoting an anthology of short films on Amazon Prime Video as part of its...
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Taco Bell embraces soccer, Latin culture in new ad
Taco Bell is rolling out a campaign aimed at the Latin community, per information shared with...
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