Video Marketing
Duracell’s holiday ad draws on nostalgic power of home movies
Duracell debuted a nostalgia-laden holiday campaign that features an ad stitching together real home movies, per...
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Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’
Smirnoff, a vodka label owned by Diageo, today (Nov. 21) launched a new holiday campaign to...
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Frito-Lay deepens World Cup strategy with age-old naming debate
Frito-Lay is continuing its FIFA World Cup campaign with an ad titled “Soccer or Football,”...
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Daniel Craig cuts loose in Paris for dancy new Belvedere ads
Belvedere Vodka, a LVMH brand, unveiled a global ad campaign that depicts actor Daniel Craig cutting loose...
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Peloton goes beyond the workout for holiday push
Peloton launched a new holiday campaign, “The Peloton Effect,” that depicts the lasting impact of...
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Amazon nears $10B in quarterly ads revenue while digital peers slump
Amazon faces uncertainty heading into the holiday season as the macroeconomic picture remains gloomy and consumers...
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Amazon unveils suite of new video advertising products
Amazon is making it easier for marketers to take advantage of video advertising by adding the format...
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Kroger’s retail media guru on CTV ambitions and vanity metrics
NEW YORK — Retail media generated a lot of buzz at Advertising Week New York, reflecting...
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TikTok replaces Netflix as second most-popular app for those under 35
TikTok has jumped over Netflix to become the second most popular app in the United States...
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Inside Domino’s recipe for success with ‘Stranger Things’ fanatics
NEW YORK — With viewers ditching traditional ad-supported media in droves, brand integration and product placement are...
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