Video Marketing
Big Ten Conference cuts multi-network broadcast deal
The Big Ten Conference, which is made up of 14 collegiate teams, has reached a media...
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How to improve lead generation for virtual events
The sky's the limit when it comes to how many people can attend a virtual event....
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Don Julio goes back to its roots in cinematic ads honoring founder
Tequila brand Don Julio is looking to its roots in a new advertising campaign honoring its...
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Instacart partners with Lizzo for most extensive campaign to date
Instacart and music star Lizzo have partnered for the grocery-delivery platform’s largest campaign to date, according...
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Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters
Campaign Trail is our analysis of some of the best new creative efforts from the marketing...
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Netflix secures 2 Snap execs to spearhead advertising push
Netflix has poached two Snap executives to spearhead its push into advertising, Ad Age reported. The...
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Marketing Dive Trendline on Connected TV
NBCUniversal had two marquee events in February 2022, the Winter Olympics and Super Bowl, that still...
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Nissan’s long-running Heisman program features college athlete for first time
Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete...
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