Video Marketing
Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend
Sonic Drive-In’s CMO wasn’t initially sold on the pickle idea. Ryan Dickerson noticed viral trends relevant...
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Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
Though the return to school may feel like a distant whisper, marketers are already ramping up...
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KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
KFC’s Colonel Sanders is back on the forefront of the brand’s marketing and has taken on...
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‘Superman’ takes over Roku with first-to-market search integrations
Roku is getting a makeover, courtesy of the Man of Steel. The connected TV platform and...
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Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
Ben’s Original is again evolving its brand identity and introducing a brand new global brand platform,...
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Coke brings personalized touch to Disney ‘Star Wars’ collaboration
Coca-Cola is extending its partnership with Disney via ads, collectible bottles and augmented reality (AR) activations...
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DoorDash parodies horror classics in pitch to budget-crunched parents
DoorDash is working with a pair of horror movie icons from the ‘90s and early 2000s...
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Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
Vital Farms, the pasture-raised egg brand, announced a sponsorship and custom ad spot in partnership...
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Blue Moon slices into comedy for first celebrity partnership
Blue Moon, a Molson Coors brand, tapped comedian and author Colin Jost as its first celebrity...
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Southwest argues seating policy changes are NBD in cheeky new ads
Southwest Airlines is addressing its decision to introduce assigned and premium seating, policies it long eschewed,...
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