Social Media
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
JCPenney today (April 17) launched a recent loyalty program that might deliver half a billion dollars...
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Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt
Cheetos has launched a campaign celebrating consumers who eat the cheesy Frito-Lay snack with their...
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Micro-Influencer Marketing for Small Businesses: Going Big without Going Broke
Influencer marketing is rapidly evolving right into a critical tool for small businesses. In the United...
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How marketers can score Gen Z loyalty during festival season
The following is a guest piece by AJ Pulvirenti, a senior strategist at Movers+Shakers. Opinions are...
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Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
Choice Hotels International has launched its first-ever TikTok marketing campaign, the corporate announced in a release...
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Kraft cooks up brand refresh, creative platform for unified sauce line
Kraft today (April 3) announced that it's unifying all of its sauces, spreads and dressings under...
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Sociable: TikTok launches new ad campaign to oppose sell-off bill
“Sociable” is the newest commentary on vital social media developments and trends from industry expert Andrew...
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Snap teams with IAS for AI-driven brand safety solution
Snap has teamed with Integral Ad Science (IAS), the worldwide media measurement and optimization platform, to...
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Inside Levi’s first campaign from new creative AOR TBWAChiatDay
When Levi's launched its "Live in Levi's" brand platform back in 2014, it focused on the...
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Inclusive Social Media Content: How To Reach All Audiences
Inclusive social media content considers the varied needs of all audiences, including users with different first...
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