Social Media
How Super Bowl advertisers are upping their game on Snapchat
Tens of hundreds of thousands of individuals shall be tuning in to the Super Bowl on...
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NFL kicks off SpongeBob-themed Roblox activation in run-up to big game
The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl...
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Sociable: Social media CEOs face tough questions over child protection in Senate
“Sociable” is the most recent commentary on essential social media developments and trends from industry expert...
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Jif tackles ‘celery neglect’ on game day with free peanut butter
Peanut-butter brand Jif is on a mission to stop “celery neglect” in game day snacking, per...
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Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game
Frito-Lay’s Ruffles has launched a “Ridgeline Unlocks” program promoting the 2024 Ruffles NBA All-Star Celebrity Game,...
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The brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand
Is brand loyalty dying? With so some ways to shop, consumers expect way more from brands,...
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Hyatt global brand platform invites travelers to ‘Be More Here’
Hyatt launched a latest global brand platform, “Be More Here,” meant to encourage consumers to be more...
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Snap brings AR try-on experience to San Francisco art exhibit
Snap has teamed with the Fine Arts Museums of San Francisco to create an augmented reality...
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Inside the creator marketing trends expected to go viral in 2024
In a world that’s increasingly online, the creator economy is primed for the highlight. Digital video...
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Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season
Campaign Trail is our evaluation of a few of the very best latest creative efforts from...
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