Social Media
Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users
"Sociable" is the newest commentary on necessary social media developments and trends from industry expert Andrew...
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Edgewell, Ford on preserving an innovative streak in times of constraint
NEW YORK — Innovation is usually a tough nut for legacy marketers to crack in the...
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Social Media Metrics That Matter: Measuring True Engagement
In the fast-paced world of digital marketing, social media has emerged as a robust and indispensable...
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State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt
UPDATE: October 18, 2023: State Farm received 415 earned media placements from the Jake from State...
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TikTok unveils Out of Phone OOH ad solution for brands
TikTok today revealed the way it is extending its reach beyond mobile screens with the launch...
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Jack in the Box cooks up horror short film for Halloween
Jack in the Box released its first-ever horror short film, “Feeding Time,” to mark the return of...
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Google helps advertisers extend social strategies across its platforms
Google is rolling out its Demand Gen campaign tool worldwide, in accordance with an organization announcement....
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E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown
Teens’ top brands for cosmetics, apparel, footwear and restaurants have remained the identical, while there was...
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Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity
Match Group’s Tinder dating app has enlisted ‘Mean Girls’ actor Jonathan Bennett for a latest marketing...
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Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party
Three Olives Vodka enlisted artificial intelligence (AI) to help consumers mix together the perfect party vibes with...
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