Social Media
TikTok looks past last-click as part of measurement suite expansion
TikTok in a series of blog posts announced several recent measurement capabilities which can be intended...
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How Chamberlain Coffee aims for broad appeal while catering to Gen Z
Chamberlain Coffee is a giant deal on social media. But the beverage brand wants wider name...
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Peet’s Coffee brews large integrated campaign with Mischief
Peet’s Coffee today (Sept. 18) launched an integrated campaign that also introduces its latest brand platform,...
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American Eagle bets on QR codes for OMJeans NYC takeover
American Eagle is constructing on its back-to-school marketing campaign with an immersive, two-day pop-up event at...
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Why You Should Benchmark Your Performance on Social Media
Social media benchmarking puts context around your performance metrics. It is significant for 2 foremost reasons:...
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Burger King vies to extend viral Whopper jingle’s shelf life with remix
Burger King has teamed with star DJ and music producer Steve Aoki to remix a Whopper...
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Meta to deprecate Facebook News tab in three European countries
Meta will begin phasing out its Facebook News features, a tab in the app’s bookmarks section...
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Oscar Mayer launches ‘Scramble Your Morning’ for new product debut
Kraft Heinz brand Oscar Mayer has launched a multi-channel campaign promoting its new Scramblers breakfast product,...
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Dove encourages women to embrace armpit confidence for NYFW
Dove is expanding a campaign that encourages women to feel more confident about their armpits with...
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Capri Sun showcases ‘kid-noise canceling technology’ in new campaign
Kraft Heinz brand Capri Sun is out with a new limited-edition product meant to mimic the...
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