Social Media
Ads represent more than two-thirds of $500B mobile app economy, report finds
Total mobile app spending surpassed $500 billion globally in 2022, in line with the most...
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How to Create Killer Video Content for Travel Industry (with Video Ideas)
Travelers watch videos before visiting a latest place greater than ever, increasing the importance of video...
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Taco Bell seeks to liberate ‘Taco Tuesday,’ a phrase trademarked by rivals
Taco Bell is launching a “liberation effort” around Taco Tuesday, a phrase that's currently trademarked by...
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Meta bets its advertising scale can differentiate new generative AI tools
NEW YORK — Meta Platforms is introducing new advertising products that use artificial intelligence (AI) to assist...
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Miller High Life, Planters nod to dive bars and ballparks in co-branded push
Molson Coors brand Miller High Life announced a partnership with nut brand Planters for a co-branded...
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Inside Chipotle’s record-breaking Twitter promotion
When National Burrito Day rolls around every year, Chipotle steadily jumps on buzzy trends just like...
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Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’
Jim Beam launched a world brand campaign “People Are Good For You” on Monday (May 1)...
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Snap credits first quarterly revenue drop to shifting ad biz
Snap revenue fell 7% year-over-year within the first quarter to $989 million, missing expectations, according...
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E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge
E.l.f. Cosmetics today (April 28) launched a social-first digital content series starring actor Jennifer Coolidge, who...
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Pacsun turns to TikTok for livestream shopping
Pacsun is doubling down on digital and social media efforts and counting on microinfluencers, store associates...
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