Social Media
American Express partners with Tiktok for small business accelerator
Dive Brief: American Express and TikTok partnered to launch the #ShopSmall Accelerator ahead of Small Business...
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Google enhances AR search tools to help harried holiday shoppers
Google showcased a number of new augmented reality (AR) search features at an event in New...
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Gift giving meets revenge living: Why experiences are so important this holiday season
Thanksgiving is just days away and brands have begun to roll out holiday campaigns in pursuit...
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Pop-Tarts lists gingerbread house on Zillow
Inspired by the return of Gingerbread Pop-Tarts after nearly a decade, Kellogg has created a gingerbread...
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The value of blending: Inside E.l.f’s post-cookie mobile strategy
As E.l.f. Cosmetics gears up for the holidays, Chief Digital Officer Ekta Chopra said the Gen...
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Twitter growth prospects flatten, but few are spared from pummeling digital downturn
Insider Intelligence cut its forecast for global ad spending growth this year by 6%, reflecting enduring...
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Twitter’s advertiser pool began draining months before Musk takeover, analysis finds
Twitter’s advertising prospects were on the decline months before Elon Musk completed his takeover and brands...
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P&G’s Native leans into naughty and nice this holiday season
Native, an aluminum-free deodorant brand owned by Procter & Gamble (P&G), is putting a humorous twist...
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Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience
Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually...
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Brands, This Is How You Create A Successful TikTok Marketing Strategy For Your Business
It is no surprise that TikTok has seen a dramatic growth rate over the last couple...
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