Social Media
Inside American Eagle’s holiday social media strategy
More immersive, more clever, more engaging — there’s no exact science to American Eagle’s social media...
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McCain Foods envisions the future of farming on Roblox
In connection with the launch of its Regen Fries, McCain Foods is leveraging Roblox to teach...
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Elon Musk takes control of Twitter, cuts several execs
The Elon Musk era at Twitter has begun, with Musk’s $44 billion takeover of the company...
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Apple draws Meta’s ire again with new policy around boosted posts
Dive Brief: Apple unveiled a new App Store policy decreeing that paid social post “boosts” within...
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Meta revenue declines again while metaverse skeptics sound alarm
Meta Platforms saw revenue slide for the second consecutive quarter, down 4% year-on-year to $27.7 billion,...
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YouTube revenue shrinks as Google feels pinch of ad slowdown
Google grew revenue 6% year-on-year in the third quarter to reach $69.1 billion, according to an...
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Get Real! How One App is Changing the Way We Use Social Media
It’s time for social media to Be Real. After years of face-altering Instagram filters, users are...
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American Eagle CMO says now’s the time for marketers to take risks
NEW YORK — As marketers grow more risk averse amid an economic downturn and tightening budgets,...
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Social media makes progress in brand, consumer safety
IPG Mediabrands and Magna’s latest Media Responsibility Index indicates slight improvement among social media platforms when...
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