Social Media
Instagram strongholds influencer marketing despite growing competition
Instagram this year will maintain its spot as the No.1 platform for influencer marketing amid growing...
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Pinterest foresees lackluster ad growth amid economic uncertainties
Pinterest this week reported its slowest revenue growth in two years as management of the social...
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Roblox hosts cartoon reruns as metaverse content strategies evolve
Spin Master is screening on-demand reruns of its “Bakugan Battle Planet” anime series on Roblox over...
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Sweetarts encourages amateur filmmakers on TikTok
Sweetarts is hosting a branded film festival on TikTok, encouraging young filmmakers to submit their creations, per...
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Coke bottles taste of dreams for latest experimental flavor
Coca-Cola announced the fourth and final product from its Creations platform for 2022, called Coca-Cola Dreamworld....
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Pacsun hits 2M TikTok followers in brand identity push
Young consumer clothing brand Pacsun has topped two million followers on TikTok, a goal set by...
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Heineken, Nike, Mondelēz run ads on cause-driven social platform
WeAre8, a new cause-driven social media platform that rewards users for watching ads, launched its self-service...
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Denny’s boosts esports equity with ‘pancake drops’ on Twitch
Complexity Gaming, the sister esports team of the Dallas Cowboys, is partnering with Denny’s to help...
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Shopify adds collaboration tool to connect brands with content creators
Shopify this week launched a new shoppable content feature, Shopify Collabs, which aims to connect creators...
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TikTok streamlines social commerce with 3 new ad formats
TikTok launched a commerce solution called Shopping Ads that includes three new advertising formats, according to...
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