ariMarketing News
Saturday, June 14, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Roblox hosts cartoon reruns as metaverse content strategies evolve

September 8, 2022
in Social Media
109 1
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Spin Master is screening on-demand reruns of its “Bakugan Battle Planet” anime series on Roblox over the next five months, per a press release.
  • Starting Aug. 5, fans can revisit the show within an existing Bakugan Battle League space on the online gaming platform. Four to six episodes drop each week, with features that allow players to toggle between their usual gameplay and streaming content.  
  • Spin Master previously experimented with in-game viewing by premiering an episode of “Bakugan” on Roblox last year, and said it’s now looking to evolve its metaverse strategy. The experiment shows a convergence of streaming and gaming tactics that could resonate with the Gen Z and Gen Alpha crowd.

Many consumers grew up watching reruns of their favorite cartoons on Saturday mornings. As linear TV viewership dips and kids are raised as digital natives, a similar idea could be ported over to other channels like gaming. At least, that seems to be what’s happening with Spin Master’s ambitious plan to screen more than 100 episodes of “Bakugan Battle Planet” within a dedicated Roblox venue in the months ahead. 

In-game viewing occasions gained mainstream traction several years ago with the rise of multiplayer titles like Fortnite and Roblox. Those games held particular appeal with young consumer groups who largely shunned traditional media. Studios responded to the trend by dropping movie trailers and auxiliary content as in-game exclusives. Then, the pandemic hit, accelerating gaming adoption and making future-sounding concepts like virtual concerts and feature-length film screenings a draw for millions of users.

Spin Master is now testing fans’ appetite for revisiting a long-form series in its entirety within an interactive gaming platform. A promotional image indicates what this looks like in practice, with a large in-game amphitheater equipped with speakers and a screen displaying “Bakugan” content to Roblox avatars seated on benches. Spin Master, which also produces the mega-popular “Paw Patrol,” positioned the move as “doubling down” on the metaverse following a successful single-episode Roblox premiere for Bakugan last year.   

“Bakugan Battle Planet” first aired in North America in 2018 and is just one part of an extensive multimedia franchise that encompasses toys, trading cards and video games. In the show’s world, a group of friends collects powerful cards that help them battle nefarious entities from alternate universes. Reairing “Battle Planet” does the double duty of serving nostalgia to old fans while catching new ones up.

Along with dusting off old episodes of the show, Spin Master is selling six Roblox co-branded digital gift cards from September to November through the game’s digital storefront. The cards unlock special Bakugan-themed items that can be worn in other spaces on Roblox, as well as access to new characters from the franchise when visiting the Bakugan Battle League experience. In the U.S., Spin Master will send two limited-edition trading card drops to the first 10,000 users who request them. 

Roblox continues to be a leading destination for metaverse-minded activations. Consumer brands ranging from Gucci to Dick’s Sporting Goods have established spaces on the service to court its young audience. Roblox, which is publicly traded, saw revenue up 39% year-on-year to $537.1 million. Daily active users grew 28% YoY to 54.1 million. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

Next Post

15 Lessons Entrepreneur Parents Teach Their Kids That Normal People Don't!

Related Posts

Inspirational Social Media Campaigns from Fashion Brands
Social Media

Inspirational Social Media Campaigns from Fashion Brands

June 13, 2025
Best Halloween Social Media Posts by Digital Agencies, Tools & Brands
Social Media

Best Halloween Social Media Posts by Digital Agencies, Tools & Brands

June 12, 2025
Lipton Hard Iced Tea unites millennials, boomers over party culture
Social Media

Lipton Hard Iced Tea unites millennials, boomers over party culture

June 9, 2025
TikTok leans on AI, search in bid to advertisers at annual summit
Social Media

TikTok leans on AI, search in bid to advertisers at annual summit

June 5, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
Social Media

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

June 5, 2025
Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026
Social Media

Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026

June 2, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Top Fascinating Ad Campaigns of Christmas So Far

Top Fascinating Ad Campaigns of Christmas So Far

June 13, 2025
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

June 12, 2025
TranUnion data shows importance of good targeting for ROAS

TranUnion data shows importance of good targeting for ROAS

June 12, 2025
Publicis deepens AI transformation services with help from Nvidia

Publicis deepens AI transformation services with help from Nvidia

June 11, 2025
Your ecommerce calendar just got a year-round makeover

Your ecommerce calendar just got a year-round makeover

June 11, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.