A lot of companies will tell you that hiring an SEO agency was one of the best decisions they ever made.
It can be a time and money saver, as well as a game changer when it comes to your Google ranking. An SEO agency knows what to focus on to boost visibility and make sure that customers can find you for your products and services.
However, this is only going to be true if you find the right SEO agency. You should never hire on a whim. In particular, you need to look into the team that you are going to be working with.
There is one aspect that a lot of people overlook and this is considering the owner of the SEO agency. When you research the owner, you can learn a lot about the agency itself. This includes their motivations. So, here are five qualities you want an SEO agency owner to have.
Approachability
You will find that a lot of SEO agencies have a small team. In other words, you are likely to speak to the owner themselves when you are finding out about their services. This is a good thing and it means that you can get to know more about that company.
One quality you will want that owner to have is approachability. In other words, they seem to be friendly and outgoing, wanting to speak to customers and happy to answer any questions.
For example, Joshua George is the owner of ClickSlice, which is a popular SEO agency in London. He is very much involved with the daily running of the agency and this adds a personal touch when it comes to the service you receive.
Indeed, he is happy to help you and this can mean that dealing with SEO is easier for you as a business owner.
Passion
Unfortunately, there are some SEO agencies out there that only seem to care about profit. Yes, everyone who has a business wants to make money. But, it becomes apparent that this can end up being the only motivation for some people.
These are SEO agencies you want to avoid at all costs. It can mean that you do not receive a personal service and you may not be getting the attention you deserve.
So, this is why you should try to find an owner that is passionate about his or her company. They really care about SEO and enjoy what they do. This can often lead to better service and them going above and beyond for your company.
You can trust them with your brand and know they will be working hard to achieve results. You will be able to tell from the website whether the owner is passionate about what they do.
Reliability
It can be a big decision for many owners to outsource their SEO. This means putting another team in charge of marketing your business on the internet.
So, you need to know that you can rely on that SEO agency to achieve results and make sure that everything runs smoothly in your absence. Again, if you have been used to doing everything yourself, this is not a decision that you make lightly.
So, to feel comfortable with your decision, you want a ensure that you think that you can trust and rely on the owner. They are going to be the ones in charge of the team and will make sure everything is in order.
When you can trust them, you will be able to relax and get on with other elements of your business.
Determination
Not all SEO agency owners are going to have university degrees and direction qualifications when it comes to search engine optimization and this can be a good thing.
In fact, it can be refreshing and it can mean that they have achieved their results through learning by themselves and through experience. Indeed, it shows they are able to work hard and they have a determination to succeed.
Therefore, look for an SEO agency owner that shows determination. This means that they are likely to do whatever it takes to achieve results and they have learned a lot from their practice experience over the years.
Relatability
It can be intimidating to work with someone that you feel is entirely different from yourself. It can make it awkward to ask questions and you do not always feel the most welcome.
So, it is best to look for an owner that is relatable. Yes, you want them to have experience and different skills than you. But, you also want to ensure that you feel comfortable.
Take the time to learn about the owners on their website. Hopefully, they will have a page about themselves that you can view. This can share their interests and more information.
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