Even the best-looking sites can fall short if users get confused, lost, or overwhelmed. In this post, we break down five common UX mistakes — from messy homepages to clunky forms — and show you the way to fix them for higher performance and happier users.
Mistake #1: No Clear Hierarchy on the Homepage
What it looks like:
The homepage feels noisy – every block is fighting for attention. There’s no clear structure, leading to users not knowing where to focus.
Why it hurts conversions:
If your core message isn’t clear in the primary few seconds, visitors bounce. In fact, people form a primary impression in as little as 0.05 seconds (50 ms). Worse, 61% of users leave in the event that they don’t find what they need inside five seconds (Forbes).
Fix:
Use a transparent visual hierarchy by sizing your headline 2-3x larger than body text, limit each section to one key message, and group related elements with consistent padding to naturally lead users from intro to CTA.
Mistake #2: Confusing Navigation
What it looks like:
Some menus have too many items, unclear labels, or they hide necessary pages in dropdowns or way down the list.
Why it hurts conversions:
People wander off or frustrated and leave before they even find what they’re in search of. The average website conversion rate is simply 2.35% (Saleslion), with the highest 10% of landing
pages hitting 11% or more, showing how critical clear navigation is.
Fix:
Limit your primary navigation to 5-7 clear items, use familiar terms your audience expects (like “Pricing” or “Contact”), and check your analytics and heatmaps to understand what
users are literally clicking.
Mistake #3: Weak or Missing CTAs
What it looks like:
CTAs like “Learn more” don’t say much. Sometimes they’re positioned too low on the page or missing completely in key places.Why it hurts conversions:
If you don’t tell users what to do next — clearly and confidently — most of them won’t do anything.
Fix:
Use clear, specific copy like “Get your free demo” or “Sign up for 20% off”. Make the CTA stand out visually and test different positions depending on the device or page. In fact, personalised CTAs can increase conversions by 42% (Ecommerce Bonsai). Even design tweaks like adding white space around buttons can boost form conversion by over 200%(Formstory).
Mistake #4: Poor Mobile Experience
What it looks like:
The site looks good on desktop, but it surely breaks on mobile. Text is just too small, images go off-screen, and buttons are hard to tap…
Why it hurts conversions:
Most users are on mobile. If it doesn’t work well, they’ll leave immediately.
Fix:
Design with mobile in mind from the beginning. Make sure layouts adapt well, buttons are easy to tap, and things load fast. Also, test it on real devices, not only Figma previews.
Mistake #5: Overwhelming Forms
What it looks like:
Some forms ask for way an excessive amount of info. Everything is in a single long list with no help or structure. It feels heavy.
Why it hurts conversions:
Form abandonment is rampant: up to 81% in some industries (Finances Online). People drop off when forms look complicated. Especially on mobile, they simply quit before even starting.
Fix:
Start by removing any fields you don’t absolutely need for the primary interaction, group related fields visually, and use tools like Typeform or multi-step forms to break longer processes into bite-sized, low-friction steps that feel easier to complete.
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