Microsoft Ads has expanded its Copilot trial to a bigger set of advertisers.
The company confirmed it’s giving more advertises access to Copilot because it continues to collect data, test, optimize and work towards general availability.
First spotted. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool inside Bing Ads and shared a screenshot on X:
What is Copilot? Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets similar to product images, headlines, and descriptions.
How it really works. A user describes the content needed, like a picture, and Copilot generates suggestions based on the outline.
Why we care. Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. This functionality must also be more efficient than stand-alone generative AI tools since it’s baked-in to the Microsoft Advertising Platform.
Use but confirm. As is at all times the case with AI, let the user beware. Microsoft decided not to directly remind those that answers could also be hallucinations. Instead, it went with an almost indirect warning, “Copilot within the Microsoft Advertising Platform is powered by generative Al. Please share your feedback so we will learn and improve.”
Make your personal. The company can also be rolling out its Copilot GPT Builder feature for anyone with a Copilot Pro subscription. Yesterday, Jordi Ribas, the pinnacle of engineering and product for Copilot and Bing post on X/Twitter about it.
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