Canva this week launched Visual Suite 2.0, the corporate’s biggest product launch since 2013. It’s a big overhaul designed to integrate design and productivity tools right into a single platform.
Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s recent:
Visual Suite in One Design
Visual Suite in One Design lets users create different marketing materials inside a single design space, from presentations and documents to videos and web sites. Canva says this eliminates the necessity for separate tools, fragmented workflows and disconnected files.
Users can plan a campaign, design the graphics, write the accompanying document and create a landing page inside one Canva project. The unified approach streamlines users’ workflow from ideation to delivery. Also, teams can work on different facets of a campaign concurrently inside the same project using tab windows.
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Canva Sheets
Canva Sheets is described as “greater than only a spreadsheet.” It lets users mix text with visual assets, making data evaluation and reporting more engaging. Key features include:
- Magic Insights routinely scans data to discover notable patterns and takeaways. This helps users quickly understand campaign performance and discover key trends.
- Data Connectors can import data from third-party platforms like HubSpot, Statista and Google Analytics directly into Canva. Eliminating manual data entry ensures users’ visuals are based on the most recent information.
- Magic Studio at Scale lets users transform spreadsheet data into various content formats by routinely populating templates. Think immediately creating personalized marketing materials or multi-market campaign variations from a single data source.
Magic Charts
The Magic Charts feature uses AI to convert raw numbers into dynamic and on-brand visuals. Users can create interactive graphs, infographics, reports and animated visualizations, making communicating marketing results and insights easier.
Canva AI
Canva AI is accessed via text or voice prompts. It can generate text and slides and tweak elements of users’ projects, like resizing designs. This will help overcome creative blocks, quickly generate initial drafts and adapt content for various platforms.
Canva Code
Canva Code, through a partnership with Anthropic, lets users generate widgets, web sites and other interactive content using natural language prompts with none coding or external tools required. Things like embedded calculators, interactive polls or mini-applications may be created directly inside marketing designs to spice up audience engagement.
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Upgraded Canva Photo Editor
The upgraded Canva Photo Editor guarantees “professional-grade,” AI-powered edits. Enhancements include:
- Object removal and modification with point-and-click simplicity.
- Create AI-generated backgrounds that intelligently consider lighting and layout.
- Point-and-click choice of elements for straightforward editing. These features let users enhance product photos quickly, create visually appealing social media posts and ensure brand consistency.
Canva’s Visual Suite 2.0 is the corporate’s try to bridge the gap between creativity and productivity. Canva also emphasizes trust, safety and privacy with Canva Shield. The program can’t use private content for AI training without permission.
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