ariMarketing News
Monday, June 16, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Dentsu designs virtual brand characters for metaverse and beyond

September 2, 2022
in Entrepreneurship
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Dentsu Creative, the holding company’s creative network, announced the launch of Dentsu VI, a virtual identity service that provides brands with a virtual face and personality to use across digital platforms, per details shared in an email with Marketing Dive.
  • Powered by CGI specialists from Dentsu Creative Singapore, the service applies gaming and film industry motion capture and streaming technology to create fully customizable virtual identities that can serve as avatars, character skins or non-playable characters in metaverse and gaming environments.
  • Dentsu VI also allows brands to use off-the-peg virtual identities — including its own, Rumi — for short- and mid-term activations in the metaverse. The offering arrives amid growing interest in having digital representation across emerging digital channels.

Dentsu Creative’s latest offering seeks to provide brands with a way to present themselves in emerging digital channels like gaming, the metaverse and virtual influencer marketing. The virtual identities designed by Dentsu VI are intended to help brands engage as emotively and personally as they can.

“The lines between the online and offline world are increasingly blurred, and we’re at the tipping point to see the potential of the Metaverse fully realized,” said Fred Levron, global chief creative officer at Dentsu International, in a statement. The executive cited data that the livestreaming market is expected to hit $274 billion by 2027, representing massive scope for brands. 

Press materials called out several use-cases for virtual identities, including as product experts and customer experiences representatives in physical stores, on e-commerce platforms or at virtual concerts. They also potentially support long-term brand equity and intellectual property initiatives that could unlock fresh revenue streams, with greater scale and longevity than human ambassadors.

To showcase Dentsu VI, the agency launched its own virtual identity, Rumi, that brands can use now as virtual talent. She has already appeared at various trade events as a speaker and evangelist for learning and innovation around virtual experiences and the metaverse.

The launch comes amid renewed interest in virtual brand representatives. Pacsun this month teamed with Miquela, a top CGI influencer, to support its back-to-school and holiday programs. Similarly, Kellogg’s Frosted Flakes last week partnered with Twitch’s Brand Partnership Studio to transform brand mascot Tony the Tiger into an interactive “VTuber” on the platform. This type of virtual influencer or mascot allows for greater control and brand safety on emerging digital platforms where marketing standards are less defined.

Dentsu VI has been in development since early 2021 by CGI specialists on its Singapore team, which has experience using advanced motion-capture tech to drive real-time performance around film, gaming and sports science. The group also has produced major live events for esports, another growing area of interest and investment from brands.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

How Companies Are Using AI in Digital Marketing

Next Post

Customers BUY when they feel UNDERSTOOD

Related Posts

Lowe’s launches creator network to build bonds with millennials, Gen Z
Entrepreneurship

Lowe’s launches creator network to build bonds with millennials, Gen Z

June 10, 2025
How Dove’s first creator-led campaign paves way forward for Unilever
Entrepreneurship

How Dove’s first creator-led campaign paves way forward for Unilever

June 4, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
Entrepreneurship

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign
Entrepreneurship

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation
Entrepreneurship

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
E.l.f. sets sail with viral TikToker Oliver Widger
Entrepreneurship

E.l.f. sets sail with viral TikToker Oliver Widger

May 28, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Can Acxiom and Snowflake break the data black box where others failed?

Can Acxiom and Snowflake break the data black box where others failed?

June 16, 2025
Top Fascinating Ad Campaigns of Christmas So Far

Top Fascinating Ad Campaigns of Christmas So Far

June 13, 2025
Inspirational Social Media Campaigns from Fashion Brands

Inspirational Social Media Campaigns from Fashion Brands

June 13, 2025
Best Halloween Social Media Posts by Digital Agencies, Tools & Brands

Best Halloween Social Media Posts by Digital Agencies, Tools & Brands

June 12, 2025
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

June 12, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.