ariMarketing News
Wednesday, August 6, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Pacsun expands metaverse presence for the holidays

November 7, 2022
in Entrepreneurship
103 7
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

 

  • Pacsun unveiled a holiday campaign titled “PacVerse,” a play on the metaverse meant to celebrate virtual identities, per information shared with Marketing Dive. 
  • At the center of the effort is a new spot, “Welcome to the PacVerse,” which positions the PacVerse as a community-driven fictitious destination featuring an upside-down world, icy wonderland and futuristic airport terminal. The campaign also has out-of-home, digital, social media and influencer marketing elements.
  • The brand teased a collection of nonfungible tokens meant to represent different locations within PacVerse and will expand its PacWorld experience on Roblox to include a holiday gift shop and virtual try-on station. The push follows a heavy investment by Pacsun in emerging platforms and technology. 

 

Pacsun, which opened a virtual mall on Roblox earlier this year, looks to further narrow the gap between digital and physical channels with its holiday campaign. The seasonal effort caters to the retailer’s Gen Z target demographic, which perceives the metaverse as a place they can truly be themselves, according to industry research. 

In the new spot, a group of friends gathers for the holidays, with one person gifted a virtual reality headset that acts as her portal to the PacVerse. The commercial is airing on Pacsun’s digital and social channels, while exclusive content will be shared via TikTok, Instagram, Snapchat, YouTube and Discord. The effort will also see themed in-store experiences as well as a holiday rooftop screening of the campaign spot in Los Angeles. 

“Virtual brand worlds are an important part of the future, and part of what is so exciting about these immersive virtual concepts is that the discovery for our consumer is both fluid and the creativity has no boundaries,” said Brie Olson, president at Pacsun, in a statement.

Band ambassadors Brooke Monk, Mathieu Simoneau, dancer Brynn Rumfallo and stunt performer Hero DW all appear in the campaign, each of whom will create special content throughout the holiday season. The retailer has also teamed up again with CGI influencer Miquela, who was previously utilized in its back-to-school campaign.

Coinciding with the “PacVerse” launch, Pacsun is expanding its PacWorld interactive destination on Roblox to include a virtual holiday gift shop displaying goods from its latest seasonal collection. The virtual shop will allow users to virtually try on the clothing items through an existing partnership with digital fashion store DressX. Pacsun launched PacWorld in March, alongside another virtual experience, “Pacsun the Game.”

Though some have grown critical of the metaverse due to difficulties measuring marketing return on investment, brands continue to experiment with the channel as they try to get a feel for Gen Z’s interests. Similar to Pacsun, American Eagle’s holiday plans factor in a metaverse presence with a holiday store launching in Roblox’s Mt. Crescent world, where the brand serves as the exclusive retailer. American Eagle has seen over 30 million virtual clothing try-ons to date in its existing Roblox store.



Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Recently Sold Your Business? Consider Creating an Investment Fund Instead of Another Startup

Next Post

What Baseball Vendors Can Teach Entrepreneurs

Related Posts

Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’
Entrepreneurship

Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’

August 1, 2025
How CeraVe built a $2B brand by blending education and entertainment
Entrepreneurship

How CeraVe built a $2B brand by blending education and entertainment

July 17, 2025
Pacsun spotlights mall culture for denim campaign targeting Gen Z
Entrepreneurship

Pacsun spotlights mall culture for denim campaign targeting Gen Z

July 16, 2025
Olipop’s new ads show how the brand is winning people back to soda
Entrepreneurship

Olipop’s new ads show how the brand is winning people back to soda

July 15, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign
Entrepreneurship

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
How State Farm is stepping up its gaming-focused reality series
Entrepreneurship

How State Farm is stepping up its gaming-focused reality series

July 9, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

News sites lose traffic as Google AI Overviews replace traditional search

News sites lose traffic as Google AI Overviews replace traditional search

August 6, 2025
GreenGeeks plants 50K trees to reduce the impact of data centres – Marketing Tech News

GreenGeeks plants 50K trees to reduce the impact of data centres – Marketing Tech News

August 6, 2025
Google brings AI updates to Search and YouTube in Southeast Asia

Google brings AI updates to Search and YouTube in Southeast Asia

August 5, 2025
Digital marketing methods change as Search declines, AI on the up

Digital marketing methods change as Search declines, AI on the up

August 5, 2025
Martech mistakes are costing brands their customers

Martech mistakes are costing brands their customers

August 5, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.