Google Ads is rolling out several new features ahead of the holiday season.
The platform has made the changes in a bid to enhance insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.
Why we care. It’s vital to remain up-to-date with Google’s latest features, and test them so you could gain early learnings to assist shape your campaigns and bidding strategies.
What’s new? Google Ads is launching several new features to assist drive efficiency for digital marketers, including:
- Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for instance, stock inventory, missing feed information and high bidding targets (like ROAS). This is to provide help to higher understand the performance of categories, brands, product types, and custom labels, providing you with the facility to make smarter, data-driven decisions.
- Local inventory ads update – Google Ads is cutting down the common onboarding time for local inventory ads and has also introduced a new local store unit ad format. You can use this new format to higher showcase your brand to potential customers because it combines inventory data out of your local product feeds with imagery and knowledge from your enterprise profile.
- New A/B experiments – You will now have the option to quantify the impact of online-only bidding vs. Smart Bidding for store visits and store sales by running A/B experiments. This feature is currently available for Standard Shipping campaigns but can also be being rolled out to look campaigns within the near future.
- Expanded access to the Search top slot – Google Ads has implemented a new interactive ad format that shows business information, comparable to opening hours, and prompts customers who’ve shown explicit local shopping intent (like searching “near me”) with productive business actions, comparable to directions or calls.
What has Google said? The changes to Google Ads were unveiled via an announcement on its blog. A spokesperson said:
- “This holiday season is just across the corner, which implies one thing: shoppers and retailers alike are working on their checklists. In fact, today’s shoppers are being more intentional with their holiday purchases, with 74% planning their shopping ahead of time.”
- “AI-powered tools are transforming businesses’ ability to maneuver faster, higher understand the intent of their customers, and have interaction them in new ways across the trail to buy.”
- “Today, we’re excited to share new tools to generate insights and new features to provide help to do more with Google AI.”
Deep dive. Read Google’s new ads and insights features announcement for more information.
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