Google has announced major updates to its promoting tools, including the combination of its advanced Imagen 3 AI model to assist with creative optimizations and new Performance Max capabilities.
Key updates:
- Imagen 3 integration for AI-powered image generation.
- Sharable ad previews for easier team collaboration.
- Enhanced video creation capabilities.
- New asset testing features for Performance Max.
- Updated campaign management tools.
Why we care. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the improved campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns.
Dig deeper: AI and marketing: What the stats show
Creative tools.
- Imagen 3 AI model creates high-quality ad visuals.
- New sharable previews work without Google Ads login.
- AI routinely adapts videos for various formats and lengths.
Testing capabilities.
- Asset experiments for Performance Max (coming in beta).
- Final URL expansion testing.
- Performance impact measurement tools.
Campaign management.
- Ad Rank now determines serving priority between Standard Shopping and Performance Max campaigns.
- Improved flexibility in managing multiple campaign types.
What’s next. The asset experiments feature for Performance Max with product feeds will launch in beta later this 12 months.
Bottom line. Google is betting big on AI to assist advertisers create simpler campaigns while simplifying the creative and testing process.
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