ariMarketing News
Saturday, May 31, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2C Marketing

IHeartMedia launches metaverse hub iHeartLand in Fortnite

September 2, 2022
in B2C Marketing
103 8
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games.

The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.

Interacting with audiences. “Our goal is to meet audiences where they are — delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group, in a company statement. “From interactive performances and intimate backstories to immersive game play, native to the platform — this new world allows us to extend the reach of today’s biggest creators, artists and personalities in groundbreaking ways, and is a big next step for iHeartMedia in expanding our engagement with our users.”

Read next: How the gaming universe is preparing marketers for the metaverse

Metaverse live events. IHeartLand will be the virtual location for 20 events, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth on September 9.

This concert and other events will be held at State Farm Park virtual arena, where the insurance company gained naming rights in June.

Minigames. Fortnite players who visit iHeartLand will also have the opportunity to play minigames and win gold, the game’s currency. Players will be able to compete with each other in these minigames and unlock other music-related experiences.

Minigames include “Speed of Sound,” a car racing game around an on-brand heart-shaped track, as well as an obstacle course game in the clouds called “Leap of Faith.”

Why we care. Although Epic Games is tight-lipped about current user numbers, Fortnite is wildly popular and expanding its reach through mobile, free-to-play versions. This underlines iHeartMedia’s mission to “meet audiences where they are.”

For the Fortnite players who wouldn’t immediately wander toward iHeartLand to play minigames, they might get nudged to see a virtual performance by a headliner like Charlie Puth. Maybe even some of Charlie Puth’s 44 million monthly listeners on Spotify who don’t already play Fortnite will dive into iHeartLand and watch. As they say in the metaverse, it’s still early stages. But metaverse activations aren’t just about reaching specific game audiences, they’re about a new generation of cross-promotion.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Using customer journey orchestration to engage existing customers during the pandemic

Next Post

Simpli.fi introduces CTV reach for linear TV advertisers

Related Posts

In a world of tariffs and turmoil, marketing’s insight is a superpower
B2C Marketing

How tariffs are reshaping long-term strategies for brands and buyers

May 27, 2025
What today’s consumers expect — and how marketers should respond by Digital Marketing Depot
B2C Marketing

2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot

May 21, 2025
Most celebrity endorsements are expensive mistakes
B2C Marketing

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities

May 21, 2025
AI-powered martech news and releases: December 5
B2C Marketing

The latest AI-powered martech news and releases

May 8, 2025
DOJ seeks sale of Chrome in Google antitrust case
B2C Marketing

US asks court to breakup Google ad businesses

May 7, 2025
Martech Landscape 2025: Growing, shrinking and reshaping all at once
B2C Marketing

Martech Landscape 2025: Growing, shrinking and reshaping all at once

May 7, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.