ariMarketing News
Sunday, December 10, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2C Marketing

Simpli.fi introduces CTV reach for linear TV advertisers

September 2, 2022
in B2C Marketing
109 1
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households.

The Simpli.fi platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types.

The offering follows other moves in adtech to bring together linear TV and CTV measurement and execution, including the acquisition earlier this year of TVSquared by Innovid.

What this means for marketers. Advertisers launching linear TV campaigns can eliminate duplicating ads in households that have linear and CTV subscriptions, while also extending reach into streaming-only houses that are no longer included in linear TV-only campaigns.

The new capability adds linear TV to the other channels to streamline the media planning process, making it easier to optimize campaigns and report on campaign performance.

Read next: Tough-to-reach console gamers watch more TV on streaming than linear

Why we care. Linear TV spend in the U.S. was still around $40 billion in 2021. Although there has been a steady decline, it’s still a big market for advertisers and publishers. And bridging this ecosphere with digital TV is a big enough problem for adtech to see an opportunity and provide a solution.

Marketers and their adtech partners need an always-on approach so linear TV households can be covered and measured alongside streaming-only cord cutters and hybrid “cord-shaving” households that have both. The transition isn’t from one medium to another, it’s a transition into a dynamic media environment with new channels and trends like the rapidly growing ad-supported streaming landscape.


Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

IHeartMedia launches metaverse hub iHeartLand in Fortnite

Next Post

5 things to consider when taking a content-first approach to SEO

Related Posts

Google lets advertisers opt out of Search Partner Network amid Adalytics claims
B2C Marketing

Google lets advertisers opt out of Search Partner Network amid Adalytics claims

December 6, 2023
How to talk to consumers about climate change
B2C Marketing

How to talk to consumers about climate change

November 17, 2023
Google rolls out new shopping features to boost conversions
B2C Marketing

Google rolls out new shopping features to boost conversions

November 7, 2023
New YouTube ad package helps brands capture cultural, sports moments
B2C Marketing

New YouTube ad package helps brands capture cultural, sports moments

October 16, 2023
B2C Marketing

Pepsi, McDonald’s and the latest in digital out-of-home

October 13, 2023
B2C Marketing

How Icelandair used programmatic to increase bookings

October 4, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Brands scrutinize video ad budgets as upfronts approach

Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

December 9, 2023
Top Lead Magnet Ideas for Digital Marketing Agencies in 2024

Top Lead Magnet Ideas for Digital Marketing Agencies in 2024

December 8, 2023
Sociable: The age of virtual influencers is coming, bringing new considerations for brands

Sociable: The age of virtual influencers is coming, bringing new considerations for brands

December 8, 2023
81% of consumers embraced influencer marketing in the past year, study finds

Advertisers will ramp up spend on creators in 2024, IAB forecasts

December 8, 2023
4 Outreach Strategies You Should Try in 2024

4 Outreach Strategies You Should Try in 2024

December 7, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.