Canva, an internet graphic design platform, has acquired Affinity, the award-winning creative software suite for skilled photo editing, illustration, graphic design and page layout.
The acquisition significantly bolsters Canva’s vision to construct the world’s most comprehensive suite of visual communication tools. While the last decade has seen rapid growth for Canva amongst the 99% of data staff without design training, the combination of Affinity’s skilled design software now unlocks the complete spectrum of designers at every level and stage of the design journey.
As visual communication becomes the establishment in teams and organizations around the globe, the acquisition also accelerates Canva’s enterprise ambitions, unlocking a future where skilled designers can craft designs and templates with Affinity to scale across organizations with Canva.
Canva co-founder and COO, Cliff Obrecht, said: “Visual communication is now ubiquitous within the workplace and investing in strategies that enhance our B2B offerings is core to the longer term of our business.
“From sales and marketing, to brand and inventive teams, the necessity to create effective and interesting visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology and we’re delighted to welcome them to Canva as we enter our next phase together.”
Empowering skilled designers
Affinity stemmed from a vision to empower designers to provide top quality content in an efficient and inexpensive way. In 10 years, the Affinity suite of creative products has turn out to be beloved and renowned for delivering powerful experiences for skilled designers. This includes offering extremely fast and highly responsive tools which deliver on all of the photo and vector editing tasks required by professionals.
Today, greater than three million users around the globe use Affinity to create all the pieces from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines and rather more.
Designed for the newest hardware and full of features to simplify real-life skilled workflows, Affinity’s all-inclusive photo editing, graphic design and desktop publishing products function a robust, cost effective and subscription-free solution for photographers and designers requiring versatility and precision.
Their core products – Affinity Designer, Affinity Photo and Affinity Publisher – have been lauded for his or her lightning-fast performance and seamless cross-platform compatibility across macOS, Windows and iPadOS. To date, Affinity has won quite a few industry awards, including an Apple Design Award, Apple App of the Year for Mac and iPad and the Microsoft Application Developer of the Year.
Canva’s growth surge continues
Now entering its second decade, Canva has pioneered the model for easy and effective design and is now utilized by greater than 175 million people across 190 countries and in greater than 100 languages. As visual communication becomes an imperative for each type of industry and organization, the previous couple of years has seen Canva make significant strides on this arena, bolstered by the introduction of Canva’s Visual Suite in September 2022.
Since then, the corporate has added greater than 90 million recent users, experiencing nine years’ price of growth in only 18 months. The acquisition of Affinity will increase Canva’s offering of design tools by expanding into the skilled design market.
Canva will proceed to speculate within the Affinity suite to make sure it not only meets the needs of skilled designers, but in addition enhances their experiences and empowers them to do their best work. Together, Canva and Affinity will likely be a powerhouse combination built to supercharge the goals of each style of designer.
Ashley Hewson, CEO of Affinity, said: “Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish.
“We’ve worked tirelessly to challenge the establishment, delivering skilled-grade creative software that’s each accessible and inexpensive. Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more enthusiastic about becoming a part of the Canva family and may’t wait to see what we’ll achieve together.”
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