Web3 is the concept of the third generation of the Internet, the so-called “World Wide Web”, which can work based on the blockchain, can be decentralized, and the economy can be built based on tokens. But how the marketing will work on Web3? Today we are going to focus our attention on crypto marketing and its strategies.
What is Crypto Marketing?
Web3 is a redistribution of power in favor of the typical consumer. The idea is that customers “rule” information as a substitute of traveling through the digital world in the passenger seat. Then marketers can have to focus more on constructing a solid community. The distrust of brands and the way corporations use data grows, so the community becomes essential.
Big corporations like Meta (Facebook) and Google make most of their money from promoting, and lots of Web2 startups use it to get their first customers.
All this vast profitability comes from odd users spending their time viewing intrusive ads in their Facebook/Instagram feed or on YouTube. Accordingly, the monetization of corporations is predicated on users, however the users themselves don’t receive anything for this.
This is as a consequence of the monopoly positioning of giant corporations in Web2.
User data and its profits don’t belong to the users themselves. Meta (Facebook) and Google even control user preferences- our interests. They push promoting on us and deprive us of the rewards we might have received depending on the time and a spotlight spent. This is where Web3 marketing comes in as an answer to this problem.
Web3 marketing is built with a very different approach. It consists of the proven fact that the user receives a reward for viewing ads, and the upper his involvement, the upper the premium. In Web2, we watch intrusive promoting and don’t get anything for it (only corporations that place this commercial earn money); in Web3, we watch ads only when we wish to and receive rewards for this in the shape of crypto tokens and NFT.
What Tasks Does Crypto Marketing Solve?
Crypto marketing fundamentally performs two varieties of tasks. The first type is the attraction of token holders. This process is obligatory to draw an audience before you make a token sale, update your project, or scale it.
The second sort of crypto marketing is to draw recent users to your project. A recent crypto project often needs real users on the beta testing stage to grasp how well certain features work. Also, the marketing process is obligatory for the stable version of the project to check out the ready-made functions, improve them if obligatory, and understand if the audience needs other services.
Marketing Strategy Stages
Now let’s take a more in-depth have a look at the steps that must be followed in constructing a successful marketing strategy.
Launch Preparation
To construct a successful marketing strategy, it’s good to fastidiously analyze your competitors, understand their strengths and weaknesses, and discover a technique to use this information to your advantage. It is value noting that digital marketing tools like Similarweb are a superb tool for evaluation.
Next, it’s good to create a portrait of your audience. You must discover their desires, fears, barriers, and triggers. In the case of crypto marketing, it’s initially essential to grasp the behavior and nature of the audience, and you then can analyze their demographics. You can thoroughly analyze users using polls in Discord or on thematic forums.
Defining goals and KPIs for your marketing campaign in advance can also be very necessary. So you’ll be able to clearly understand what results you would like and move towards achieving them. For this process, any experienced Crypto marketing agency will advise you on the SMART goals approach.
Project Packaging
It would help should you worked hard to make your website attractive and recognizable against many other top crypto projects. Unfortunately, this aspect is ignored by many corporations, commissioning designs from freelancers with the mark “make something in space style.” Such a call results in the proven fact that the finished website is lost against the background of the remaining, and the users who got here to it begin to think that that is one other scam. And we don’t need that, can we? The content that must be presented on the beginning page should include your team presentation, project goals, roadmap, and advantages for its users.
And, after all, remember to create profiles on popular social networks and frequently update them with recent publications – that is where your users can study updates and news of your project. In other words, it’s good to grow to be an influencer. At the identical time, it is crucial to make such publications easy but meaningful in order that even dummies can understand them.
And finally, a number of words about startup directories – you must not ignore your project here. By doing this, you’ll increase the organic traffic growth to your website and can have the ability to determine yourself as a growing project with long-term prospects.
Attracting an Audience
When preparing for the airdrop, you could take it incredibly seriously because this stage will lay a solid foundation for promoting your project.
In particular, you’ll be able to start by inviting potential and current project participants to retweet and repost your publications, leave comments under your posts, etc.
Another great practice is resorting to influencer marketing. However, here it is crucial to take a really responsible approach to picking influencers for promotion, as they mustn’t only cover the topic of the crypto world but in addition have a demographic that suits you. If you’ve other influencers in mind, you’ll be able to resort to the assistance of specialised aggregators that unite promoting customers and opinion leaders on a single digital platform.
Pay attention to the PR in the media – due to this, you’ll have the ability to maximise the reach of your potential audience. Exceptional cases of such marketing are the writing of minor press releases and guest posts. The foremost thing is to search out resources suitable for your topic. However, keep in mind that this system mustn’t be the foremost one in your marketing campaign; in this regard, allocate at most 10 percent of your total budget for its implementation.
And finally, a number of words about pay-per-click (PPC) promoting. This is a fairly effective tool, which requires skilled tuning. In particular, depending on which communication channels you’ll interact together with your audience through, you might need specialists to work with Twitter Ads, Meta Ads, Google Ads, or TikTok Ads.
Audience Engagement
If you must involve your audience in the project to the utmost, you must hold AMA sessions amongst community members. Depending in your project’s development stage and business development intensity, such sessions could be held 1-2 times a month.
It can be reasonable to carry competitions and tournaments between community members. So they’ll get much more involved in your project and grow to be more loyal to what you do.
It is important to watch how users reply to your product, while you could react quickly to negative reviews and proper those shortcomings your audience doesn’t like. By working on the bugs, you’ll increase the variety of positive reviews and thus increase interest and trust in your project.
Remember good old email marketing too. You can send emails to your users to tell them about your project’s updates and, in general, related news. This way, you’ll be able to increase the audience’s awareness of your project and its development.
Work with a Crypto Marketing Agency
Since the entire above points are difficult to implement and require a rational approach to budget allocation, you might need the assistance of a digital marketing agency specializing in working with crypto projects. In particular, you’ll be able to contact Coinband. We have years of experience in advancing NFT, Web 3.0, and blockchain projects, taking them from pre-release stages to global scaling stages. Our client list includes ByBit, OKX, NEAR, ChainGPT, and LayerAI. We at all times guarantee the transparency of promoting and promotion costs, so by cooperating with us, you’ll at all times ensure that every cent of yours is paid off in full.
Summary
Summing up the above, a successful marketing strategy for crypto projects means a comprehensive, multi-channel approach that covers all possible features of interaction together with your audience. To do that, you will have a team of diversified experts who can effectively mix their efforts to learn your project. If you’re looking for such a team, be at liberty to contact us. We will apply our greatest practices developed over time to make sure the maximum return in your marketing investment and produce your product to real popularity.
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