Boost Your Agency’s Income with the Most Rewarding Partner Programs (Check this List Out!)

Boost your agency’s offerings and revenue with mutually useful partnerships with service providers. Explore the most rewarding agency partner programs available in 2023 and discover what makes them stand out.

Agency partnership programs are collaborative arrangements where digital marketing agencies team up with service providers to supply their tools or services, often with added advantages like commissions or exclusive access. These programs are a win-win, boosting each the service provider’s reach and the agency’s offering.

Let’s explore a few of the most rewarding partner programs available this yr and delve into what makes them stand out.

GetResponse MAX: Comprehensive Marketing Automation

GetResponse is a sturdy marketing automation platform that encompasses AI-powered email marketing, a landing page builder, webinars, and CRM. Its agency partner program called GetResponse MAX is designed to be flexible and meet each SMBs and bigger enterprises’ needs. This powerful internet marketing partner provides personalized solutions for agencies, a dedicated onboarding team, and software integrations.

Agencies profit from competitive commission structures and a scalable solution that grows with their clients’ needs. GetResponse is preferred for its comprehensive toolset that permits agencies to supply a full marketing funnel solution from lead acquisition to ROI tracking, under one roof.

• The industries GetResponse MAX focuses on: According to GetResponse MAX’s website, it is right for eCommerce, travel and tourism, fitness and wellness, eLearning, online businesses, and marketing agencies that focus on email marketing and automation.
• Why should agencies join?: Agencies join GetResponse’s agency partner program for the robust AI-powered email marketing and automation features that enable them to scale marketing campaigns without increasing workload. The platform’s versatility across different industries and the comprehensive analytics appeal to agencies focused on measurable results.

HubSpot: Customer-centric Marketing Platform

HubSpot offers an enormous array of promoting, sales, and customer support tools. The Solutions Partner Program is designed for customer-centric agencies, service providers, and other sellers who wish to learn, grow their business, and use the best technology. 

The marketing partnership program connects businesses that provide marketing, sales, website design, and CRM implementation services to assist them expand their offerings, attract recent clients, and improve customer retention. HubSpot experts provide ongoing support to partners, ensuring their growth alongside their clients.

Bonus💡: HubSpot offers two different partnership packages: Solutions Provider Package and Solutions Partner Package starting at $25/month when billed annually.

• The industries HubSpot focuses on: Marketing agencies specializing in inbound marketing, content creation, and lead generation across various sectors.
• Why should agencies join?: HubSpot is a frontrunner in inbound marketing, and agencies join the program to utilize their comprehensive suite of tools. Agencies prefer HubSpot’s partner program for its all-in-one capabilities and the credibility associated with the brand. The partnership is attractive for its extensive support network, ongoing education, and potential for top returns on service offerings.

Keap: Agency CRM with Sales and Automation

Keap’s CRM platform is tailored for small to medium-sized businesses and focuses on client management and marketing automation. Keap CRM’s agency partner program empowers marketing agencies, website design firms, and consultants to assist small businesses grow and succeed. By partnering with Keap, agencies can earn recurring commissions of as much as 30% on Keap CRM software sales, access exclusive resources and training, and construct a network of connections with other Keap partners.

Additionally, Keap provides a free trial of their software, a dedicated partner success team, and opportunities to earn additional rewards. If you need to expand your agency and make a positive impact on small businesses, Keap CRM’s agency partner program is a superb option to think about.

• The industries Keap focuses on: Small business consultants, marketing agencies, and repair providers that cater to SMEs.
• Why should agencies join?: The agency partner program’s generous commission structure and ongoing support provide agencies with the resources they should grow their very own businesses and achieve long-term success. Joining Keap CRM’s agency partner program is a strategic decision that cannot only expand agencies’ clients but additionally solidify their position as a number one provider of business solutions for small businesses.

WP Engine: Premium WordPress Hosting and Security

WP Engine’s hosting service is specifically tailored for WordPress sites and offers unparalleled speed, security, and scalability. Agencies that join their partner program can get WP Engine’s enterprise-grade hosting solutions for his or her clients and ensure their web sites are secure and performant.

The agency partnership programme offers agencies a wide range of advantages to agencies of all sizes, including priority support, lead generation, co-marketing opportunities, special pricing and incentives, and access to training and certification programs. The features include priority access to technical support, referrals to brands, industry-leading commissions, special discount pricing, listing in the Agency Directory, a dedicated partner success manager and far more. Agencies prefer WP Engine for its strong deal with WordPress, providing a specialized service that enhances their web development offerings.

Bonus💡: ​​Recurring commissions for 12 months start at 8% per plan when you change into of their digital marketing partner. 

• The industries WP Engine focuses on: eCommerce, SaaS, B2Bs, agencies, education, healthcare, media and entertainment, nonprofits, travel and hospitality, and WordPress development.
• Why should agencies join?: WP Engine’s marketing partner program offers agencies revenue share opportunities, co-marketing initiatives, and premium support. In addition, WP Engine’s platform is scalable, secure, performant, and user-friendly, with a wide selection of features that might help agencies save money and time while providing their clients with the absolute best WordPress experience.

Justuno: AI-Powered eCommerce Optimization

Justuno uses AI to deliver predictive insights and personalization options to optimize eCommerce conversion rates. The marketing partnership program enables agencies to integrate Justuno’s suite of conversion tools to reinforce their eCommerce service offerings. With a deal with increasing clients’ ROI through customized promotions and campaigns, agencies are drawn to Justuno for its advanced technology and data-driven results.

Bonus💡: Become a Justuno digital marketing partner and earn as much as 25%* for each recent customer you discuss with Justuno.

• The industries Justuno focuses on: eCommerce, retail, and digital marketing agencies specializing in conversion rate optimization.
• Why should agencies join?: Agencies increase their earnings by becoming Justuno’s digital marketing partner. They can sell managed services, present add-ons to current packages, or refer clients and earn a commission. As a result, they generate fresh leads through Justuno’s service partner directory, access co-marketing opportunities for lead generation, and establish a further revenue stream that seamlessly aligns with their agency’s service offerings.

ActiveCampaign: Advanced CRM and Marketing Automation

ActiveCampaign combines email marketing with a sturdy CRM to automate personalized customer experiences. The partner program’s commission structure is an incentive for agencies to deal with constructing lasting relationships with their clients. Agencies prefer ActiveCampaign for its powerful automation features that enable them to deliver sophisticated, targeted marketing strategies to their clients.

• The industries ActiveCampaign focuses on: Technology, blogger & influencer, education, small business, entertainment & events, eCommerce, travel & hospitality, non-profit, healthcare, real estate, fitness & nutrition, and enterprise.
• Why should agencies join?: ActiveCampaign’s agency partner program will assist agencies with onboarding and help gain access to agency-focused webinars, and an assigned specialist will work with you. Additionally, it provides early access to recent features that can help agencies create presentations for the clients.

Aritic: Full-Stack Marketing and Productivity

Aritic is a business ecosystem software that goals to reinforce customer experience. They offer an agency partnership program called PinPoint, which provides advantages corresponding to increased visibility in your agency and its clients, exclusive agency perks, and the potential to generate ROI.

As an Aritic PinPoint agency partner, you’ll be able to keep 60% of the revenue you earn from reselling Aritic solutions. You have the freedom to set your personal pricing for these solutions. Additionally, you’ll receive dedicated support from an assigned account manager, in addition to access to training videos and electronic contract and signature capabilities.

However, there may be one potential drawback to think about Aritic doesn’t disclose their payment periods, so it’s unclear how often you’ll receive your commission.

• The industries Aritic focuses on: All sectors, particularly B2B services, tech, and inventive agencies.
• Why should agencies join?: By partnering with Aritic, agencies gain access to a strong marketing automation platform that could be resold to their clients. Additionally, partners receive dedicated support, training, and exclusive advantages that might help them grow their businesses.

AdRoll: Diverse Multichannel Marketing Platform

AdRoll provides a multichannel marketing platform that permits agencies to administer promoting campaigns across different channels. Its partner program includes features like cross-channel attribution and re-engagement ads, that are vital for agencies seeking to improve clients’ ad spend efficiency.

The agency partnerships program’s comprehensive support system empowers agencies to change into experts in digital promoting and platform features through its AdRoll Certification program. Dedicated agency support and ad campaign management tools ensure a smooth onboarding process and rapid implementation. A centralized dashboard enables seamless ad management, optimization of ad spend, and the generation of insightful reports for clients, fostering effective communication and data-driven decision-making.

• The industries AdRoll focuses on: Retail, eCommerce, and B2C sectors that require a powerful internet advertising presence.
• Why should agencies join?: AdRoll’s ability to succeed in customers across various channels and its attribution features make it invaluable for agencies. The program also offers agencies tools to prove ROI to their clients, which is crucial for retention and upselling.

Birdeye: Unified Customer Experience Platform

Birdeye’s platform helps agencies manage and improve their clients’ customer experience. The partner program offers tools for repute management, customer surveys, and more, all geared toward enhancing customer engagement and feedback. Agencies select Birdeye for its comprehensive view of the customer journey and its potential to influence positive reviews and customer loyalty.

• The industries Birdeye focuses on: Hospitality, healthcare, real estate, and any client-focused business that values repute management.
• Why should agencies join?: Agencies are drawn to Birdeye for its comprehensive customer experience platform. The program offers tools that directly impact an agency’s ability to administer and improve its clients’ online repute, a key service offering for a lot of agencies.

Klaviyo: Targeted Email and SMS Marketing

Klaviyo’s email and SMS marketing platform is designed for highly targeted communication strategies. Agencies that partner with Klaviyo can make the most of its segmentation and automation capabilities to deliver personalized messages. The platform is especially preferred for its advanced analytics and reporting features, which enable agencies to trace and optimize campaign performance.

• The industries Klaviyo focuses on: eCommerce, retail, and businesses looking to reinforce direct-to-consumer communication.
• Why should agencies join?: Agencies join Klaviyo’s agency partner program to realize access to the platform, training, and support. Additionally, they profit from co-marketing and referral opportunities, networking and community, and discounts and incentives. These advantages empower agencies to create and send targeted email campaigns, track results, segment customer lists, automate workflows, and grow their businesses in the competitive email marketing landscape.

Drip: Super-personalized Automated Marketing

Drip’s hyper-customized and automatic email marketing capability allows eCommerce businesses (including agencies) to create personalized shopping experiences through data-driven marketing automation. The partner program offers not only a commission structure but additionally includes comprehensive training and support. Agencies are drawn to Drip for its deal with customer lifecycle and retention strategies, that are crucial for eCommerce success.

Bonus💡: Drip’s agency partner program offers three tiers of advantages based on monthly recurring revenue (MRR). The Silver tier provides a 15% commission, a demo account, access to Drip support, and a partner badge. The Gold tier increases the commission to twenty%, adds a featured link on Drip’s website, and provides roadmap insights. The Platinum tier offers the highest commission of 25% and includes all the advantages of the Gold tier.

• The industries Drip focuses on: eCommerce platforms, online retailers, and agencies seeking to boost client customer retention.
• Why should agencies join?: Drip’s deal with leveraging customer data for personalized eCommerce experiences aligns well with agencies which can be invested in client success through tailored marketing strategies. The CRM tools provided are also a draw for agencies seeking to integrate deeper customer insights into their services.

Take Aways

Agency partner programs stand as pillars of agency growth and diversification. Agencies that team up with these powerful programs profit from expanded service offerings, increased revenue streams, and the ability to deliver cutting-edge solutions to their clients. 

From robust, all-in-one platforms like GetResponse and HubSpot to specialized services corresponding to WP Engine’s WordPress hosting and Justuno’s AI-driven eCommerce optimization, there may be a partnership program to suit every agency’s needs. 

As we glance ahead, it is evident that these programs will proceed to shape the way forward for agency business models and consequently, they drive success in the ever-evolving digital landscape. 

Agencies seeking to stay competitive and grow in 2023 and beyond can be well-advised to think about the opportunities these partnerships can bring.