Email marketing is one of the crucial effective ways to connect with recent and existing customers! Worldwide, it’s estimated that the variety of emails sent and received per day stands at 347.3 billion – a 4.3% increase from the previous 12 months, so it’s little doubt a profitable area of promoting to deal with.
Standing out in an inbox of pushy marketing strategies will be difficult, but we’ve put together some top suggestions to get you began on boosting that all-important click-through rate (CTR). The excellent news? They’re easy and effective changes that anyone can utilise!
What is a CTR?
A click-through rate is just the measure of how many individuals click on a link, image, or call-to-action inside an email. When you monitor your CTR, it could be a key insight as to what your audience is excited about regarding your content. Working out your click-to-open rate is straightforward. Take the number of people that have clicked in your email campaign, and divide this by the variety of emails sent. Once you’ve worked this out, multiply that number by 100, and also you’ll have an accurate percentage.
Which Industries See the Highest CTR?
According to GetResponse, within the UK, the common CTR for emails is around 3.51%. In 2022, MailerLite reported that the highest three industries for prime CTRs were; Media (15.58%), Construction (14.54%) and Architecture and construction (14.26%). With the underside industries being; Politics (2.73%), Software and web apps (2.91%) and Restaurants (4.05%).
Focus on the Subject Line
One of an important aspects when taking a look at email CTRs is the topic line of your email. Subject lines must be as clickable as possible because if nobody is clicking in your email, you won’t achieve success in gaining potential customers.
Although one of the best practices for subject lines can change here and there (as most areas in marketing do), it’s beneficial that they are not any longer than nine words or 60 characters. It’s also best to limit punctuation to not more than three special characters to prevent your email from looking too very similar to ‘spam’.
The secret’s to keep your subject lines as straight to the purpose and straightforward as possible, and the more personal – the higher. It’s estimated that any personalised subject lines are 26% more likely to get opened!
Experiment with Segmentation
Segmentation of emails is at all times crucial to have in mind. With nearly all of email lists, it’s good to keep in mind that not every email blast will appeal to every customer – the truth is, to some, it’ll be deemed irrelevant and swiftly deleted. That’s where segmentation comes into play!
To increase your overall CTR, take into consideration aspects reminiscent of location, age, gender, and so forth. MailChimp states that segmented campaigns have a 14% higher average open rate than non-segmented campaigns.
So, clearly segmenting your email lists will make your email marketing strategy that rather more effective, as you’ll be accurately targeting the proper individuals with the proper campaigns.
Use the Right Email Formatting
Using the right formatting is usually a make or break when it comes to people staying in your email or abandoning it. One easy tip to make your email more user-friendly is to ensure your email template is optimized for mobile.
Over 1.7 billion people use their mobile devices to check their emails, compared to 0.9 billion preferring using desktops, so it’s essential not to overlook this! Consider using a responsive email design that enables emails to resize to different screen sizes. And, make sure that to A/B test with different variables to see which works best for what you are promoting! From image-based to more text-heavy emails, comparing various factors gives you more direction along with your overall strategy!
Include Social Sharing Options
Including social sharing options inside your email marketing strategy is a terrific way to increase click-through rates. Studies have shown that including only one social sharing option inside an email template can increase your results significantly.
Promoting social sharing inside your email marketing campaigns is straightforward. (*5*) social icons inside your email template is an efficient way to get more clicks, or in case you’re in search of a special route to go down, social sharing will be pushed through a call to motion button. Having a block that claims ‘follow us on socials’ could possibly be a fast way to encourage your email recipients to click through in your campaign!
One sharing option alone can increase your clicks by 30%, and using three or more can increase your results by over 55% – so in case you don’t have already got these included, you certainly should consider it!
Include a Call-to-Action
Last but not least, including a solid call to motion (CTA) inside your email campaigns will immediately help your click-through rate because it’ll drive more people to your website. It’s helpful to A/B test different elements of your CTA, reminiscent of the design and text, to find probably the most clickable combination!
A call to motion will be anything from ‘Shop Now’ to ‘Claim Your Discount’. It’s essential to check out different compelling CTAs to make sure that you’re utilising them to one of the best of your ability. The features of a stand-out CTA are things reminiscent of; making a sense of urgency and time sensitivity, specializing in a specific discount or incentive (for instance, free delivery), and, most significantly, appealing to the recipient’s interests.
It’s also helpful to monitor the difference between CTAs and the way they’re used. For example, a repurchasing call to motion could possibly be ‘Buy Again’, ‘Reorder Today’, or ‘Claim Your Refill’, whereas an abandoned cart CTA could be more focussed on ‘Return To Your Cart’, ‘Checkout Now’, ‘Checkout With Express Shipping’. Knowing the difference between when to use which CTA will inevitably aid you to drive sales and increase revenue consequently.
And there we’ve got it! As Digital Media Team, we all know that not every tip you utilise in your brand will likely be immediately successful, however the important takeaway is to test, test and test again to make sure that you’re taking advantage of your digital strategy!
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