- Acura’s anime series “Chiaki’s Journey” debuted its second season on the Acura Grand Prix of Long Beach on April 14, in keeping with information shared with Marketing Dive.
- The first release of “Chiaki’s Journey” is Acura’s most successfully viewed campaign so far having been watched nearly 275 million times. The 2024 Integra Type S is at the middle of season two, which continues the story of young racer Chiaki and her uncle Noboru.
- Uncle Noboru’s garage from the videos was delivered to life for the weekend race. Four new 60-second episodes can be found on YouTube and are being supported across targeted media like Crunchyroll.
A second season of “Chiaki’s Journey” sees Acura continuing to explore the way to reach young premium drivers in unique and impactful ways. The success of the initial effort and the choice to return with a second season could possibly be a mirrored image of how anime continues to resonate with consumers. As of 2022, demand for anime had increased by 118% over the prior two years.
The anime campaign, developed with MullenLowe Los Angeles, is on the market on YouTube and Acura’s website. Additionally, it’ll be supported on digital lifestyle properties, corresponding to Crunchyroll, Kotaku, Jalopnik and Fandom. Streaming and social media campaigns may also be undertaken, in addition to outdoor placements in major U.S. markets, corresponding to Miami, Los Angeles and New York.
To make the series accessible, each installment could have a Spanish-language voice over. The soundtrack for the series will again be provided by the Japanese all-female metal band Nemophila.
The real-life Acura Integra Type S will make its motorsport debut at The Broadmoor Pikes Peak International Hill Climb on June 25. The automotive will probably be driven by Loni Unser, who made her debut eventually 12 months’s Pikes Peak race. Unser is a fourth-generation race automotive driver, with members of her family having won nine Indy 500 championships.
“Chiaki’s Journey” was first launched in 2022 to succeed in young premium drivers, and has been viewed a whole bunch of hundreds of thousands of times. Season two continues the story of Chiaki and his Uncle Noboru, and sees Chiaki learn more about his father, Ichiro, because the young protege prepares to race the Pikes Peak International Hill Climb within the 2024 Integra Type S.
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