- Pizza Hut has launched a multi-faceted holiday-themed campaign featuring Buffalo Bills quarterback Josh Allen to support the return of its Triple Treat Box and its value-oriented messaging, in keeping with information shared with Marketing Dive.
- The Triple Treat Box offers a number of menu items and comes in limited-edition holiday-themed packaging. When scanned, consumers can access content, including a white elephant gift game later in the holiday season. Players could have the possibility to win prizes similar to promo codes, gift cards and more.
- The campaign includes comedic video shorts together with exclusive merchandise from holiday sweater maker Tipsy Elves. Additionally, the pizza chain is working with digital media and events company Bucketlisters to present creators the possibility to attend a Holly Jolly Bar pop-up to rejoice the vacations and pizza.
As consumers ramp up for the busy holiday season, Pizza Hut is looking to present consumers the gift of value and ease with its latest campaign. The Yum Brands chain’s Triple Treat Box — which is priced around $20 and includes two medium one-topping pizzas, five breadsticks and a dessert — provides consumers with a value deal during a time marked by each economic uncertainty and increased spending for holiday gift-giving and parties.
In one 15-second spot, Allen takes on a outstanding role as he talks about some great benefits of the box while wearing a sweater from Tipsy Elves at a holiday party. In a 30-second spot, a father surprises party-goers with a live reindeer, to disastrous results.
Helping consumers rejoice the season is a typical theme across Pizza Hut’s digital and in-person activations. In addition to the Bucketlisters tie-up for access to seasonal bar pop-ups, the pizza brand can also be partnering with iHeartRadio’s Jingle Ball to send consumers to holiday events and celebrations across the country as a part of the Triple Treat Fan Pass.
Value has change into a key marketing message for a lot of restaurants as consumers proceed to feel economic strain and rising prices. Chili’s has accredited its success with each promoting and value menus similar to the $10.99 3 For Me, while McDonald’s was capable of preserve same-store sales growth through offerings like Extra Value Meals.
The holiday push comes at a difficult time for Pizza Hut, which has seen seven consecutive quarters of same-store sales declines in the U.S. Yum Brands announced earlier this month that it’s exploring strategic options for the chain. The goal is to raised benefit from Pizza Hut’s strong brand equity and scale to reclaim leadership in the fragmented pizza category.
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