ariMarketing News
Friday, May 30, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke

December 16, 2024
in Video Marketing
104 6
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Pepsi unveiled a brand new holiday marketing effort that sees Santa Claus make the switch from rival Coke Zero Sugar, according to news shared with Marketing Dive.
  • A video kicking off the social-focused campaign shows Santa caught red-handed buying boxes of Pepsi Zero Sugar from a New York City bodega. In a follow-up post, the Christmas icon addresses his change in preferences while fumbling with smartphone technology and teeing up a nationwide SMS promotion. 
  • Consumers can text “taste” to the number 81234 to receive up to $2.50 money back on purchases of Pepsi Zero Sugar through the end of the yr. Pepsi also dropped in on SantaCon in New York last weekend to conduct some “unscientific polling” around bar-hopping Santas’ soft drink of selection. 

Pepsi is toying with its chief rival’s holiday marketing iconography to boost its zero-sugar offerings around the end of the yr. Coke has leveraged Santa in its promoting for nearly a century, to the extent that it has helped shape broad consumer perceptions of the Christmas fixture. However, Saint Nick proves a fickle soda fan in Pepsi’s latest social push, which sees him leave a bodega with a present bag filled with Pepsi Zero Sugar and later address the controversy in a livestream-style video that he clumsily struggles to record. 

Pepsi took the concept into the real world last weekend for New York City’s SantaCon, an annual occasion that sees crowds of rowdy people go bar-hopping outfitted as Father Christmas. Taste tests conducted during the typically chaotic gathering saw eight in 10 Santas prefer Pepsi Zero Sugar, though the brand admitted that the findings were unscientific.

Other elements of the effort include a national SMS promotion encouraging consumers to make the switch to Pepsi with the promise of cash-back rewards through the end of the yr. Pepsi is running additional Santa-related content on its Instagram, Facebook, X, TikTok and YouTube channels.

The PepsiCo marketer has gone on the offensive in recent months, with a concentrate on candid-camera content intended to connect with social media audiences and go viral. One stunt saw Pepsi agents storm fast food chains that only carry Coke products to swap out diners’ beverages with Pepsi, with some expletive-filled reactions caught on film. Pepsi’s renewed cracks at competitors come as the brand has seen some market share slip. It lost its long-held spot as the No. 2 soda in the U.S. earlier this yr to Dr Pepper. 

Coke can also be in a vulnerable position after releasing a vacation campaign that was created with generative artificial intelligence (AI). The work, which references nostalgic ads from the company’s past, has been highly controversial in the creative community and appeared to receive a mixed consumer response. 

Zevia, a soda brand that uses the sugar substitute stevia, earlier this month released a campaign that features deliberately off-putting AI-generated Christmas imagery in a shot across Coke’s bow. Pepsi and Coke each are contending with a rising fleet of better-for-you soft drink disruptors and leaning on the zero-sugar category as a growth driver in response.   

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Pull-Ups animates potty training reality to reach millennial, Gen Z parents

Next Post

Programmatic ad spend grows alongside efficiency gains: ANA

Related Posts

Coke pushes Gen Z to ditch digital noise and embrace summer fun
Video Marketing

Coke pushes Gen Z to ditch digital noise and embrace summer fun

May 27, 2025
Why McCain Foods made an AR mobile game to teach regenerative farming
Video Marketing

Why McCain Foods made an AR mobile game to teach regenerative farming

May 22, 2025
Pepsi crashes barbecues to rid them of Coke in latest stunt
Video Marketing

Pepsi crashes barbecues to rid them of Coke in latest stunt

May 15, 2025
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Video Marketing

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

May 14, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Video Marketing

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

May 13, 2025
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
Video Marketing

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

May 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.