Entrepreneurship
Meta touts complementary powers of video, AI in overture to brands
NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching...
Read more
How Sprite surpassed Pepsi by living and breathing pop culture
NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite within the Coca-Cola brand’s most...
Read more
Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
Founded in 2021 by Kendall Jenner, 818 Tequila has looked to distinguish itself by mixing a...
Read more
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
Axe is partnering with Pete Davidson on a campaign by which the actor-comedian will help young...
Read more
IAB: As brands diversify ad spend, midsize media firms grow fastest
Digital promoting revenues last 12 months hit their highest levels of growth since 2021, the period...
Read more
Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite
Mentos recently reworked the 2 most memorable expressions of its brand, updating its iconic jingle and...
Read more
Ally’s WNBA deal brings it closer to gender parity in sports media spend
Ally Financial and the WNBA have announced a multiyear partnership that makes the digital-only bank the...
Read more
Influencer marketing surges: Here’s what the numbers say
Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner...
Read more
How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’
Since being reestablished as the “CEO” of Jack in the Box a couple of years ago,...
Read more
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
Coca-Cola has relaunched its iconic “Share a Coke” campaign with a deal with shareability, customization and...
Read more
Latest Articles
