Entrepreneurship
PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration
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Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform
Journeys is looking on younger generations to embrace their style unapologetically with the launch of...
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How Häagen-Dazs evolved its Super Bowl campaign into a brand platform
Häagen-Dazs made its Super Bowl debut in February, enlisting the celebrities of the “Fast & Furious”...
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Pampers prioritizes emotional storytelling for new campaign, brand ethos
Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that can...
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American Eagle’s celebrity marketing drew outcry — and new customers
Not everyone was a fan of American Eagle’s back-to-school campaign starring Sydney Sweeney, with some critics...
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How legacy CPG brands can crack the social-first marketing code
Social media has been around for ages in marketing terms, but its current era seems like...
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Johnnie Walker strikes a bolder note with Sabrina Carpenter partnership
Johnnie Walker has inked a multiyear partnership with pop star Sabrina Carpenter, a part of a...
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American Eagle’s Travis Kelce collab extends celebrity-led marketing streak
American Eagle has partnered with Tru Kolors, NFL star Travis Kelce’s apparel and lifestyle brand, on...
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How Celsius is building on brand campaign success with college football
Celsius on Wednesday (Aug. 27) unveiled its 2025 name, image and likeness (NIL) roster, calling on...
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Accenture Song acquires Superdigital as marketing shifts social-first
Accenture Song, the marketing services division of consultancy Accenture, has acquired social-first agency Superdigital, in line...
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