Entrepreneurship

Fitness app WeWard, which uses a gamified platform to reward users for walking, has partnered with...

Campaign Trail is our evaluation of a few of the most effective latest creative efforts from...

Brinker International chain Chili's Grill & Bar launched a series of activations focused around its margaritas...

While Super Bowl LIX was a winner for women-focused ads by Nike, the NFL and Dove,...

Adidas is entering the following phase of its latest global brand campaign with an effort focused...

Oreo is promoting its cookie collaboration with Post Malone through a Snapchat campaign launching Wednesday (Feb....

This 12 months may very well be a banner one for the marketing industry, with global...

Creator partnerships with brands can help boost not only awareness but in addition purchase intent across...

Kind Snacks, which was acquired by Mars Inc. in 2020, is embracing the Gen Z self-care...

McDonald’s is rolling out its recent value platform with an oddball marketing effort starring actor and...