Entrepreneurship
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
Agency network Dentsu collaborated with GeekOut and Kodansha Creators’ Lab to recently launch Robmix, a business...
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Adidas unites superstars across music, sports, fashion in culture play
Adidas Originals has united major names from across the cultural landscape for its “Superstar, the Original”...
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How Target is tackling back-to-school marketing with dual campaigns
Many students only recently heard the ultimate bell ring, but marketers are already ramping up activity...
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Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings
Heinz and award-winning music producer Mustard are releasing a limited-edition sauce, Heinz Mustaaaaaard, in line...
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Why Mars is putting its focus on Gen Z gamers with Razer partnership
The world of video games may be intense, irrespective of the extent of play. From international...
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Olipop turns fans into influencers for pennies with PR boxes on Amazon
Olipop unveiled its summer campaign, which incorporates a nostalgia-themed travel experience and influencer-style PR boxes...
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Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
Unilever is acquiring men’s personal care brand Dr. Squatch from private equity firm Summit Partners, according...
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TikTok brings expanded suite of generative AI ad tools to WPP, Adobe
TikTok is expanding its Symphony suite of generative artificial intelligence (AI) products for brands, per news...
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Lowe’s launches creator network to build bonds with millennials, Gen Z
Lowe’s has launched what it bills as the primary home improvement creator network in an effort...
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How Dove’s first creator-led campaign paves way forward for Unilever
Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans...
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